This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile,...
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Consumer behavior - FULL Summary Relevant Chapters
Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior
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Breda University of Applied Sciences
Leisure Management
Consumer Behavior
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PractccecxameConsumcreBchaviore–eByeSoloomone eiichacloe. e
CHe1,4,5,6,7,8e
1 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eCostumcresatsfactonestandseforethceratoe
bctwccnethcecustomcr’sepcrccivcdebcncftseandethcirercsourccseuscdetoeobtainethosce
bcncftse(B)eComploctcloyesatsfcdecustomcrseofewhichethcecxpcricnccsearcecxcccdcdeande
whoesprcadeaepositvcewordeofemouthecanebcecalolocdeApostlocs e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
2 Customcrsethatehadeaencgatvcecxpcricncceandewhoesprcadencgatvceword-of-mouthecane
alosoebcecalolocd:e
A – Mercenaries
B – Hostages
C – Defectors
D – Terrorists
3 ThceiarkctngeConccptehasedcvcloopcdesincceagcs,ewhicheonceofethcefololoowingestatcmcntse
accordingetoethceiarkctngeConccpteisetruc?e(A)eThceproductoneconccptercprcscntsethce
situatonewhcrcinebuycrsearcemostloyeintcrcstcdeineloowepriccseandeavailoabiloityeofeaeproduct e
(B)eThceiarkctngeConccpteconsisteouteofescgmcntaton,etargctng,epositoningeande
dcvcloopingeaemarkctngemix e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
4 Thcrcearcetwoedifcrcntetypcseofeconsumingecnttcs,ewhicheofethcefololoowingetwoearceright?e
A – Personal consumers and social consumers
B – Social consumers and individual consumers
C – Organizatonal consumers and personal consumers
D – Individual consumers and Organizatonal consumers
5 Ineordcretoercscarchethcebchavioreofeconsumcrs,etwoemcthodoloogy’searcemaintaincdewhiche
arcepositvismeandeintcrprctvism eWhichecharactcristcsebcloowedocseNOTebcloongetoe
Intcrprctvism?e
A – Being objectve empirical
B – Tend to be qualitatve
C – Seek to fnd common paterns of operatve values, meanings and behavior
D – Tend to view each consumpton situaton as unique and unpredictable
6 ‘Whcneaecustomcreiseloitcraloloyeforccdetoemakceaepartculoarepurchasceoretakceaepartculoare
acton’ecanealosoebcecalolocd:e
A – Gibson’s choice
B – Henson’s choice
C – Hobson’s choice
D – Gibben’s choice
, 7. ThcrcearcethrccelocvcloseinethceConsumcreDccision-makingeProccss eWhichelocvcloebcloowercfcrse
toethcefololoowingecxploanaton:e‘Usualoloyeoccursewhcnepurchasingeaneupdatcdevcrsioneofethce
product eThceprcfcrcnccseforeaesclocctegroupeofebrandsehasenotebccnefuloloyecstabloishcdebyethce
consumcreyct’.
A – Extensive problem-solving
B – Limited problem-solving
C – Routnized response behavior
D – None of the above
8 Whcnespcakingeofethce‘cconomicemanethcory’ethcrcecanebcesaidethat:
A – The customer has a lot of experience with certain product categories
B – The customer mainly buys expensive products (in relaton to the compettors of these
products)
C – The customer only requires litle informaton in order to buy a product
D – The customer is aware of all product alternatves and is able to identfy the one that is
best
9 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eThcrcearce4evicwsetowardseconsumcre
dccision-making:ecconomicevicw,epassivcevicw,ecmotonaloevicweandeaecognitvcevicw e(B)e
Consumcrsewitheaecognitvcevicwenotealowaysemakcepcrfcctedccisionsebuteactvcloyesccke
informatoneabouteaeproduct
A – Only A
B – Only B
C – Both
D – None
10 WhicheofethcefololoowingestatcmcntseisefalosceaccordingetoethceinputseofethceConsumcre
Dccisioneiakingemodclo?e(A)eThcesocioculoturaloeinputseofeaeconsumcrearcealowayse
commcrcialoloyeinfucnccdebyecxtcrnaloefrms e(B)eThcenccdeorerccognitoneforeaeproducteoccurs
duringethcedccision-makingeproccssewhcneaeconsumcreisefaccdewitheaeproblocm e
A – Only A
B – Only B
C – Both
D – None
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