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COM2602 ASSIGNMENT 02 SEMESTER 1 2024 (664006)
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COM2602 ASSIGNMENT 02 SEMESTER 1 2024
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COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
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COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
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COM2601 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE November 2024; 100% TRUSTED Complete, trusted solutions and explanations.
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Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.storeCOM2602 ASSIGNMENT 02_SEMESTER 1_2024
Started on Monday, 15 April 2024, 8:16 PM
State Finished
Completed on Monday, 15 April 2024, 8:30 PM
Time taken 13 mins 51 secs
Grade 100.00 out of 100.00
Question 1
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Question text
………. is necessary to ensure consistency (strategic coherence) between the different levels
of strategy formulation (enterprise, corporate, business, functional and operational) and
implementation in an organisation.
Communication of Strategy
Communication Strategy
Strategy Communication
Strategic Planning
Feedback
Your answer is correct.
Communication of strategy is necessary to ensure consistency (strategic coherence)
between the different levels of strategy formulation (enterprise, corporate, business,
functional and operational) and implementation in an organisation. This is discussed under
the relationship between strategy and communication, which can be found on page 34-36
of your prescribed book.
The correct answer is:
Communication of Strategy
Question 2
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………. refers to the product of integrated communication (brand messages).
Throughput
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Outcomes
Output
Input
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Your answer is correct.
The correct option is (3). There is a distinction to be made between the output and the
outcomes of integration. Output is understood as the product of integrated communication
(brand messages), while outcomes are understood as the effects of those messages on
stakeholder relationships.
The correct answer is:
Output
Question 3
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Question text
Which of the following aspects are evaluated and analysed in an integrated marketing
audit?
Public Relations
Stakeholder Relationship Audit
Integrated Marketing Audit
Marketing Communication Audit
Feedback
Your answer is correct.
Section 12.3.2 in the prescribed book gives a detailed discussion and explanation of the
integrated marketing audit.
The correct answer is:
Integrated Marketing Audit
Question 4
Correct
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Question text
In Van Riel’s model of organising and coordinating the communication process, the ……….
phase deals with decision making and implementation.
(a) message
(b) first
(c) input
(d) throughput
(e) output
(c)
Only (c) and (e)
(d)
All of the above
Feedback
Your answer is correct.
The correct option is (3). In Van Riel’s model of organising and coordinating the
communication process, the throughput phase deals with decision making and
implementation.
The correct answer is:
(d)
Question 5
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