African Bank (ABIL) has implemented a number of market and corporate strategies since its formation in 1999 and has adopted strategy of affordable credit, convenient, business optimization and low-cost operational excellence. On the proceeding section, ABIL implemented growth strategies are discuss...
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MECN7009 Principles of Management (MEC7009)
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MECN7009: MANAGEMENT PRINCIPLES - 2013
Individual Assignment: African Bank Investments Limited (ABIL) - DOWN
BUT NOT DISABLED
Student Name
XXXXX
I hereby declare that this project is my own, unaided work.
Signed on September 16, 2013
……………………………………
,MECN7009 Principles of Management 2013
Individual Assignment on African Bank Investments Limited
1. TABLE OF CONTENTS
1. INTRODUCTION..................................................................................................................4
2. AFRICAN BANK PROFILE.................................................................................................4
2.1 History..............................................................................................................................4
2.2 Group Structure and Ownership.......................................................................................5
2.3 Market Share.....................................................................................................................5
2.4 Number of Employees......................................................................................................5
2.5 Distribution Capacity........................................................................................................5
3. Business Environment............................................................................................................5
3.1 PESTEL Analysis on Micro Finance Industry.................................................................5
3.1.1 Political......................................................................................................................6
3.1.2 Economical.................................................................................................................6
3.1.3 Social..........................................................................................................................7
3.1.4 Technical....................................................................................................................7
3.1.5 Environment...............................................................................................................7
3.2 Competitive Strategy......................................................................................................10
3.2.1 Market......................................................................................................................10
3.2.2 Cost Leadership........................................................................................................11
3.2.3 Differentiation..........................................................................................................11
3.3 SWOT Analysis..............................................................................................................11
3.3.1 Strength and Weakness............................................................................................11
3.3.2 Opportunities and Threats........................................................................................12
4. Business growth STRATEGY.............................................................................................12
4.1 ABIL Implemented Strategies........................................................................................12
Page |2
Student Name
, MECN7009 Principles of Management 2013
Individual Assignment on African Bank Investments Limited
4.1.1 Market Penetration...................................................................................................13
4.1.2 Diversification..........................................................................................................13
4.1.3 Product Development...............................................................................................13
4.1.4 Market Development................................................................................................13
4.2 Proposed Strategies for ABIL.........................................................................................14
4.2.1 Products and Market Development and Diversification..........................................14
4.2.2 Reducing Interest Rates on Loans............................................................................14
4.2.3 Expansion of African Bank to Neighbouring Countries..........................................14
4.2.4 Selling the EHL Subsidy..........................................................................................14
4.2.5 Collection Strategy...................................................................................................14
4.2.6 Appointment of a New Leardership.........................................................................14
5. Strategic leadership..............................................................................................................15
6. REFERENCES.....................................................................................................................17
Page |3
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