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Management of SANTACO Airlines - Determining Industry Profitability
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The management of SANTACO Airlines outlining the profitability of the airline industry in South Africa using Porters five forces model.
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Management Principles – MECN 7009Class Group Assignment 2013
Management of SANTACO Airlines
Determining industry profitability – the five forces
Group Names
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1. Introduction
On 27 October 2010 Santaco Trading (Pty) Ltd took ownership and control of Standby Travel
Ltd, a public company, whose aviation model is the registered vehicle being used to launch
Santaco Airlines. The Santaco Express airline is a proposed new low cost carrier operating a
daily flight to Johannesburg, Bhisho (in the Eastern Cape Province of South Africa) and Cape
Town. Moreover, it was reported on the 8th May 2012 that Santaco has failed to reach an
agreement with Standby Travel, a company it planned to take control for operations purposes.
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