An Exemplar Response for Unit 2 Marketing Campaign AF5 which is the Extended Marketing Mix and Marketing Message. Examiner tips and structure. AF5 for the case study Shine Beauty. All other AFs are available. This Exemplar response has been written by a qualified business lecturer and private tut...
Do not just provide a slogan or strapline for the marketing message
7P’S need to be completed in a high level of detail (35%-40% of Activity 2)
40-45 minutes spent on this section (AF5 7 P’S)
Marketing Message:
The marketing message is designed to strengthen Shine Beauty’s brand reputation and
highlight the range of services provided by the salon mentioning the expert staff members
at Shine Beauty.
The value of the marketing message is important in being able to communicate to the
customer what Shine Beauty is about and how to persuade potential customers to visit the
Salons. A strapline for the company could be ‘Let your Self Shine in our hands’. Which
creates a strong image of self-care.
This message communicates to customers the affordable treatments at the salon but also
the ability to trust the experts at the salon. This helps build trust and reassures the customer
of the quality of the services provided. Along with the marketing message a range of 5*
reviews will be visible to customers.
The 7 P’s
Marketing Mix (extended)
Comparison between Shine Beauty and the Salon Industry: (notes)
Remember to use application, add sufficient detail and justify.
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