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MANCOSA DIGITAL TRANSFORMATION INTO THE BUSINESS ENVIRONMENT PAST PAPERS
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FINAL ONLINE SUMMATIVE ASSESSMENTBachelor of Public Administration
Bachelor of Business Administration
Bachelor of Commerce in Accounting
Bachelor of Commerce in Project Management
PROGRAMME Bachelor of Commerce in International Business
Bachelor of Commerce in Marketing Management
Bachelor of Commerce in Corporate Communication
Bachelor of Commerce in Human Resource Management
Bachelor of Commerce in Supply Chain Management
Bachelor of Commerce in Tourism and Hospitality Management
MODULE Digital Transformation in the Business Environment
YEAR One (1)
INTAKE July 2023 Semester 1
DATE 23 November 2023
TOTAL MARKS 100
, SECTION A [40 MARKS]
Carefully read the scenario below and answer the following questions.
Imagine a mid-sized retail company that sells a variety of products both in physical stores and through
an e-commerce platform. The company has decided to undergo a digital transformation to enhance its
overall operations, improve customer experiences, and stay competitive in the evolving retail
landscape.
Scenario Details:
The company plans to implement an integrated inventory management system that connects physical
stores with the online platform.
A new customer loyalty program will be introduced, leveraging data analytics to provide personalized
promotions and recommendations.
The company aims to optimize its supply chain using IoT devices for real-time tracking of shipments
and automated replenishment systems.
Employees will receive training on digital tools, and new technologies like augmented reality will be
introduced to enhance the in-store shopping experience.
The company will focus on a mobile-first strategy, enabling customers to make purchases, track orders,
and engage with the loyalty program through a dedicated mobile app.
Source: (James; 2023)
Answer ALL the questions in this section.
QUESTION 1: Strategic Alignment (20 Marks)
1.1 How does the proposed digital transformation align with the overall business strategy of the retail
company? (10 Marks)
1.2 What potential benefits can the company expect from integrating its inventory management system
and implementing a customer loyalty program? (10 Marks)
QUESTION 2: Customer Experience (20 Marks)
2.1 How might the introduction of a mobile app and augmented reality enhance the in-store shopping
experience for customers? (10 Marks)
2.2 What challenges might the company face in ensuring a seamless and positive customer experience
across physical and digital channels? (10 Marks)
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