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MNG2601 Assessment 05 semester 1 2024

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This document contains multiple questions and answers to assessment 05 MNG2601Unique number: 740220

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  • April 20, 2024
  • 11
  • 2023/2024
  • Exam (elaborations)
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MNG2601 Semester 01 (2024)
Assessment 05
Unique number: 740220

, QUESTION 1

John Kotter distinguishes between leaders and managers. According to him, leaders _____,
while managers _____.

a.

deal with complexity; organise and staff the department

b.

plan and budget for the department; provide a directive

c.

plan and budget for the department; motivate and inspire people

d.

motivate and inspire people; deal with complexity



QUESTION 2

On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in Johannesburg,
bringing the full Starbucks experience to Rosebank. Taste Holdings, under an agreement
with Starbucks, is a business franchise group holding the rights to own and open Starbucks
stores in South Africa. Taste Holdings is a South African-based management group that
owned and licensed a portfolio of brands such as The Fish & Chip Co, Maxi’s and Domino’s
Pizza, as well as NWJ, Arthur Kaplan and World’s Finest Watches. Under this alliance, Taste
Holdings opened 12 Starbucks in South Africa. The Starbucks stores did not perform
optimally in 2018. In the same year they paused all roll out plans to investigate the matter.
They found that the Starbucks business model was not suited for the South African market.
South Africa consumers, for example, do not like strong coffee, which is what the brand is
known for. Which one of the following options is an example of a turnaround strategy
implemented by Taste Holdings?

A.

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