Exam (elaborations)
BA 303 Exam #2 Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
- Course
- Institution
Product : The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: : -Core Product -Tangible Product -Augmented Product Core Product : The primary ...
[Show more]