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MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 - DUE 23 April 2024
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MNM3709Assignment 3
(COMPLETE
ANSWERS)
Semester 1 2024
- DUE 23 April
2024
, QUESTION 1.1 (1 point) Explain, using examples, which demographic
segmentation variables For a Kid uses to segment their target market (100
words maximum).
For a Kid, a company specializing in children's products, likely uses demographic segmentation
variables such as age, gender, family size, and income level to segment their target market. For
example, they may have products specifically designed for different age groups, like infants,
toddlers, or school-aged children. Gender-specific products may include toys or clothing tailored
for boys or girls. Family size can influence purchasing behavior, with larger families potentially
needing more items or looking for discounts. Income level may affect the affordability and
appeal of their products, with budget-friendly options alongside premium offerings.
QUESTION 1.2 (1 point) Which option describes the process you followed to
answer the essay question? a. I typed the question into Google and found a
website with a similar answer. I copied the answer. b. I did not study the
theory before I answered the question. I searched for the information as I
answered either in the study guide or in prescribed books. c. I relied on an AI
tool to help me answer the question. d. I studied the theory in my Strategic
Marketing prescribed book and made notes on how I understood the concept
of demographic segmentation.
Answer= D
Question 1.3 (1 point) Which option describes how you used theory in your
answer? a. I did not use any theory on demographic segmentation in my
answer, as I needed to give practical examples only. b. I used the theory I
studied to identify the demographic variables in the For a Kid case study
which I used to formulate my answer. c. As part of my answer, I wrote down
what demographic segmentation is from the prescribed book or a website. d. I
used the case study on For a Kid to get the necessary theory in order to
answer the question on demographic segmentation.
Answer= B
Question 1.4 (1 point) Which option describes how you structured your
examples or practical application in your answer? a. As I read the case study, I
highlighted demographic segmentation variables, I combined this with the
theory I learnt and provided detailed examples from the For a Kid case study.
d. I provided a one or two-word example from the 4aKid case study in the line
of “parents” or “females” or “young parents” etc. c. I provided an example for
the variables that I could remember or found in the prescribed material or that
are my own examples not relating to the 4aKid case study. d. I provided a
general discussion on the 4akid case study but did not link a specific example
to the specific variable. e. I did not provide any examples.
Answer= A
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