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DPR1505 PORTFOLIO 2024
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DPR1505 PORTFOLIO 2024
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TABLE OF CONTENT1. Introduction:
2. The Public Relations Programme:
3. EVALUATION RESEARCH FOR PUBLIC RELATIONS PROGRAMMES
4. PUBLIC OPINION AND PUBLIC RELATIONS PROGRAMMES AND CAMPAIGNS
5. Conclusion
6. References
, 1. Introduction:
Engaging young people in the democratic process is essential for fostering a vibrant and inclusive
society. As the Independent Electoral Commission (IEC) of South Africa prepares for the upcoming
national and provincial elections, a critical challenge lies in mobilizing and empowering the country's
youth, particularly those aged 18 to 24, to participate actively in the electoral process.
This assessment outlines the theoretical framework and practical application of the DOTMABE formula
in designing a public relations program tailored to the needs and preferences of young voters. By
defining the challenges, setting measurable objectives, identifying target groups, crafting compelling
messages, implementing engaging activities, optimizing budget allocation, and prioritizing review and
evaluation, the program seeks to inspire and empower young South Africans to become active
participants in shaping their democracy.
2. The Public Relations Programme:
Defining the Problem:
The problem revolves around low registration and voter turnout rates among young people aged 18 to
24 in South Africa for national and provincial elections.
factors contribute to this problem:
Lack of Awareness: Many young people may not fully understand the importance of their participation
in the electoral process. They may not be aware of how their votes can influence decision-making and
shape the future of their country.
Apathy towards Politics: Some young people may feel disconnected from politics or disillusioned with
the political system. They may perceive voting as ineffective or believe that their voices will not be heard
by political leaders.
Perceived Complexity: The electoral process may seem complicated or intimidating to young people,
particularly first-time voters. They may be unsure about how to register, where to vote, or what
documents are required.
Logistical Barriers: Accessibility to voter registration centers and polling stations may pose challenges for
young people, especially those living in rural areas or urban areas with limited infrastructure.
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