UGBA 10 Marketing Module Correctly Answered Test 2024.
9 views 0 purchase
Course
UGBA
Institution
UGBA
UGBA 10 Marketing Module Correctly Answered Test 2024.
Marketing (Value creation and Capture) - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value from customers in return
Building Relationships thru Touch...
ugba 10 marketing module correctly answered test 2
Written for
UGBA
All documents for this subject (267)
Seller
Follow
ROSEGRADES
Reviews received
Content preview
UGBA 10 Marketing Module
Marketing (Value creation and Capture) - correct answer Marketing is the process of creating value for
customers and building strong customer relationships in order to capture value from customers in return
Building Relationships thru Touchpoints - correct answer 1. Nike running app" interact with consumers
and building new touchpoint, Nike stays top-of-mind with digital-savvy consumers
2. My Starbucks Barista: siri-like virtual assistant for remote ordering
3. Amazon at Kohl's - having Amazon merchandise helps draw new customers to kohl's stores, and being
located inside Kohl's makes it easier for current Amazon customers to bring back unwanted items
Marketing starts with knowing the customers - correct answer - wants and needs
- Attitudes and hopes
- expectations
- Perceptions of Alternatives
- Behaviors and preferences
What is a Market? - correct answer a group of end users with an need and the desire and the means to
fill it
Value Proposition - correct answer understanding market needs helps marketers to articulate how their
capabilities enable them to offer products or services that address customer needs
3 questions the value proposition answer - correct answer - Who are we? (the capabilities or special
expertise we bring to bear)
- What do we do? (the key aspects of our offering)
- Why does it matter? (the customer need we address/the end benefit we provide)
Customer Segmentation - correct answer Grouping customers so that marketers can use the same
messages and media across large numbers of them without sacrificing relevance OR efficiency
, Bases of Segmentation - correct answer - demographic (age, gender, income, zip code)
- needs (pain points, challenges)
- psychographic or attitudinal(personality traits, lifestyle, interests)
Insights - correct answer What do customers care about? what can we do to address those concerns
Investment - correct answer How to bring it to market inlays that are believable and relevant
Marketing Funnel and Customer DMP - correct answer Marketing aims to move potential customers
from each stage of the decision process to the next. This movement is called conversion. Marketers
strive to overcome blockages where customers are getting stuck and drive conversion as far as possible.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ROSEGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
