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Samenvatting Economie in omgeving

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Hier vindt u de samenvatting van het vak Economie in omgeving die gebruikt kan worden in het 1e jaar van de HBO opleiding Logistics Management. Alle hoofdstukken die geleerd moeten worden staan samengevat in dit bestand en is dus heel bruikbaar.

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  • Yes
  • February 6, 2019
  • 24
  • 2018/2019
  • Summary
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ILEEIO

Productlevenscyclus – hoelang gaat een product mee.

Introductie, kost veel geld (veel investering)
Groei, product wordt bekend – levert veel geld op
Rijpheid, Product is bekend – cashen
Verzadigen, product wordt minder bekend – gaat bergafwaarts
Neergang, product wordt am per verkocht – acties worden verleend op het product




Productenpakket moet evenredig verspreid zijn over levenscyclus, introduceren van
nieuw product kost veel geld dus moet dit worden opgebracht uit de winst van vorige
product die in winstgevende fase zit.

Adoptiecurve, beschrijft de klantengroepen die een product voor het eerst gebruikt.

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