Hubspot Digital Marketing Certification Pro Exam Well Answered 100% 2024.
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Course
HUBSPOT EMAIL
Institution
HUBSPOT EMAIL
Digital Marketing - Answer Any kind of marketing that happens on a digital platform
inbound marketing - Answer a business methodology that attracts customers by creating valuable content and experiences tailored to them
Inbound Methodology - Answer a method for growing an organization b...
Hubspot Digital Marketing Certification Pro Exam Well Answered 100% 2024.
Digital Marketing - Answer Any kind of marketing that happens on a digital platform
inbound marketing - Answer a business methodology that attracts customers by creating valuable content and experiences tailored to them
Inbound Methodology - Answer a method for growing an organization by building lasting relationships with people and helping them reach their goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing strategy? - Answer No, it encompasses all marketing strategies as long as they're digital.
Outbound marketing - Answer aim to put marketing messages in front of as many people as possible in the online space, regardless of whether it's relevant or welcome.
Ex: Banner ads
What sets inbound marketing apart? - Answer Marketers who employ digital inbound tactics use online content to attract their target customer to their websites by providing information that's helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are searching for.
Differentiating Inbound marking and Digital marketing - Answer -inbound is a methodology that uses digital marketing assets to attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound. Importance of Channels - Answer -Limiting your reach can have consequences
-Focusing on a single channel can create a poor customer experience and prevent you from successfully nurturing your leads
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work together to impact your customers -- your customers receive the content that is most relevant to their needs across a variety of channels
An example of digital marketing in action - Answer -A lead reads a blog post about an issue
-The marketing email they may receive later might showcase a customer testimonial
-Later, the they use social media they'll see a retargeted ad about your products or services. --exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved. --customers receive the most relevant content to their needs across various channels
-- provides a clear brand impression for your leads and makes their experience as seamless and direct as possible
Content Marketing - Answer a strategic marketing approach that focuses on creating and distributing content that is valuable, relevant and consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract high-quality leads naturally
as they search topics related to your business)
SEO - Answer Search Engine Optimization. The process of improving a page's organic page rankings (rank in search results).
-optimizing your website and its content to increase your chances of appearing in search engine results Social Media Marketing - Answer utilization of social media or social networks to market a product, company, or brand
-marketers use a combination of social media channels to drive traffic to their websites by promoting their content
-also used to engage/communicate with current and prospective customers
native advertising - Answer Digital advertising that matches the appearance and purpose of the content
in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and Instagram
Ad Retargeting (Remarketing) - Answer -digital marketing provides marketers w/ data to better target customers
-use retargeting technologies to deliver ads directly to individuals who have previously visited your website
-It's important to deliver contented that provides value to people you hope will become your loyal customers
email marketing - Answer sending highly targeted, highly personalized, relationship-building marketing messages via email to prospects or customers
Buyer Persona - Answer a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
-research pool should include a mixture of current customers, prospects, and people outside your contacts database who align with your target audience
B2B digital marketing - Answer -digital marketing efforts are likely to focus on online lead generation, with a goal of connecting your leads with a salesperson directly
-strategy should aim to attract and convert the highest quality leads through your website, and supporting digital channels
-focus your marketing efforts on business related channels like LinkedIn, where your ta is spending their time online
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