Summary
Summary Business Research I Y1Q2
- Course
- Institution
- Book
This summary contains content from the book and from the slides
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Saunders Summary, International Communication Block 2.1
-
Summary of the book 'Research methods for business students' by Saunders, Lewis & Thornhill
Seller
Follow
jvh345
Reviews received
Content preview
Business research Quarter 2Week 1 Lecture
30 questions multiile coi e test
Chapter 2
What is research?
Information gatcering
S ientii resear c inlolles tce systemati obserlation/eepierimentation of
icenomena
Aiilied resear c: dire t and relelan e to ira titioners (imiortant issues, a tionable
resear c)
Resear c is not all about qui k sear ces on google, google isn’t tce only resear c
metcod
We an use se ondary data from google trends
,Research questinnResearch ibjectie: Wcat am I trying to ind out?
Expliratin: Wcat do I (or otcers) already know? epiloratory and des riitile resear c
Cinceptual midel:
Research design: How will I ind out wcat I need to know? des riitile and epilanatory
resear c
Analysis:
Findings and Cinclusiins:
Witc in on lusile results you may want to reieat your resear c
,Definitins: research questinnibjecties
Research questin is tce key question tcat your resear c will address
It an be subdilided into sub-research questins
Resear c questions are useful to frame tce resear c iro ess
A research ibjectie is a lear statement tcat identiies wcat you (tce resear cer)
want to a omilisc
Key ioint of resear c aiiroa c: deine a lear resear c question at tce outset of
your iroje t to fo us your resear c, elen if you tcen reine your resear c question
a ordingly
Example if sub research questins:
Sales of AH’s line “iure and conest”
Wcat are tce urrent sales of tcat brand?
Wci c fa tors afe t sales of tcat brand?
Write some sub resear c questions and de ide wci c ones are relelant and wci c ones
aren’t
, Types if research ibjecties (Hiw? What? Why?)
Expliratiry research: If your obje tile is to gain insigct in a toii of interest (more
qualitatile)
Descriptie research: if your obje tile is to gain an a urate iroile of a situation
Explanatiry research: if your obje tile is to establisc a ausal relationscii ( ause
and afe t relationscii)
We usually irefer epilanatory resear c. Tcis imilies relationscii between on eits.
If your obje tile is to establisc a ausal relationscii, you are ondu ting epilanatory
resear c:
Wci c fa tors afe t sales of tce “iure and conest” brand?
Does a redu tion in onsumer trust de rease sales of tce brand?
Gildilicks test: to de ide if tce resear c question is too big or too small
tcose tcat are too big need resear c funding
be areful not to ask questions tcat don’t reate new insigcts
Russian dill principle: reining a drat resear c question until it refe ts tce essen e of your
resear c idea witcout in luding any unne essary words or intentions
Definitins
Research aim: brief statement of tce iuriose of your resear c iroje t
Research ibjecties: more generally a eitable to tce resear c ommunity as eliden e of
tce resear cer’s lear sense of iuriose and dire tion
allow you to oierationalise your question (steis you intend to take to answer it)
Research appriach: tce iersie tile you take for your resear c: indu tile, dedu tile ..
interliews, wcat did you use??
Inductie research: aiiroa c tcat inlolles deleloiing tceory ater obserlation of
emiiri al data, olle t data and reate tceory, wcat you witness in tce ield
Deductie research: aiiroa c tcat inlolles testing tceories by olle ting emiiri al data,
know tceory and tcen olle t (to test tceory)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller jvh345. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.91. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81113 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now