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ENG2602 ASSIGNMENT 01 YEAR MODULE 2024 (COMMERCIAL PERSUASION)
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ENG2602 ASSIGNMENT 01 YEAR MODULE 2024 (COMMERCIAL PERSUASION)
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PROMOTION: Advertising and Communication Complete Package
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Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.storeFULL NAMES:
STUDENT NUMBER:
MODULE CODE: ENG2602
MODULE NAME: GENRES IN LITERATURE AND
LANGUAGE: THEORY, STYLE AND POETICS
ASSIGNMENT: 01
QUESTION 1: COMMERCIAL PERSUASION
DUE DATE: 13 MAY 2024
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, Online store: www.sirmthembu.store | 0617568718/0670276883 | Email: info@sirmthembu.store
QUESTION 1: COMMERCIAL PERSUASION
The advertisement under scrutiny is a promotional text for the Oakhurst Hotel, situated
in the heart of George, as indicated prominently in the heading. The primary aim of
this advertisement is to entice potential customers to consider staying at the Oakhurst
Hotel by highlighting its unique features and appealing amenities. The target audience
for this advertisement appears to be both leisure and business travelers seeking
accommodation in the George area. This inference is drawn from the text's emphasis
on the hotel's suitability for both leisure and business travelers, as well as its strategic
location near various attractions and amenities.
The advertisement occurs in the context of promoting hospitality services, particularly
accommodations, in the George region. Given its inclusion in an assignment prompt,
it is likely intended for academic analysis, but in its intended context, it would typically
appear in tourism brochures, hotel websites, travel magazines, or online travel
platforms.
The persuasive purpose of the advertisement is to persuade potential customers to
choose the Oakhurst Hotel for their accommodation needs. While this purpose is
implicit, it is evident throughout the text in various persuasive strategies employed to
highlight the hotel's desirable features and amenities.
One prominent persuasive technique utilized in the advertisement is the appeal to
ethos, or credibility. The text emphasizes the hotel's reputation for "urban tranquility"
and describes it as "the ideal location to explore the Garden Route," positioning it as
a trustworthy and reliable choice for travelers. Additionally, the use of testimonials or
quotes, such as "the meeting place in the center of George," adds credibility by
suggesting positive experiences from previous guests. In addition persuasive strategy
employed in the advertisement is the use of inclusive language to establish a sense
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