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Samenvatting Innovatie Management
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Samenvatting voor OE201: Innovation Management, Business Studies afstudeerrichting Ondernemen. Samenvatting van het boek: Innovatie Management, 3e editie
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OE201 INNOVATIONMANAGEMENT
Business Studies, afstudeerrichting Ondernemen
Boek: Innovatie Management, 3e editie
,Inhoud
Hoofdstuk 1: Wat is innoveren?.............................................................................................................4
Innoveren...........................................................................................................................................4
Innovatiemanagement.......................................................................................................................4
Innovativiteit......................................................................................................................................4
Waarom innoveren?...........................................................................................................................5
Waarom niet innoveren?....................................................................................................................5
Verbeteren en vernieuwen.................................................................................................................5
Hoofdstuk 2: Innoveren: van geluk naar opzet.......................................................................................7
Succesvol innoveren...........................................................................................................................7
Innovatieve organisatie......................................................................................................................7
Bepalen waar je staat en gaat............................................................................................................8
Succes is te beïnvloeden.....................................................................................................................9
Hoe kom je aan een idee?................................................................................................................10
Hoe selecteer je een idee?...............................................................................................................10
Hoe realiseer je een idee?................................................................................................................11
Hoe breng je een nieuw product succesvol op de markt?................................................................11
Hoofdstuk 3: Wat kun je innoveren?....................................................................................................13
Productinnovaties.............................................................................................................................13
Marktinnovaties...............................................................................................................................13
Procesinnovaties...............................................................................................................................14
De innovatieradar.............................................................................................................................14
Bedrijfsmodelinnovaties...................................................................................................................15
Sociale innovaties.............................................................................................................................15
De innovatieruimte in perspectief....................................................................................................15
Hoofdstuk 4: Innovaties in soorten en maten......................................................................................17
Overzicht van innovaties..................................................................................................................17
Incrementele en radicale innovaties.................................................................................................17
Autonome en systeeminnovaties.....................................................................................................18
Marktgedreven en technologiegedreven innovaties........................................................................19
Hoofdstuk 5: De rol van strategie.........................................................................................................20
Missie, organisatiestrategie en innovatiestrategie...........................................................................20
Waardedisciplines en innoveren......................................................................................................20
SWOT-matrix en innoveren..............................................................................................................21
Groeistrategieën en innoveren.........................................................................................................21
, Blue Ocean-strategie........................................................................................................................21
Klantwaarde en innoveren...............................................................................................................22
Toenemend belang diensten............................................................................................................23
Toenemend belang van toegevoegde waarde..................................................................................23
Trends in de maatschappij................................................................................................................24
Hoofdstuk 6: De rol van klanten...........................................................................................................25
Klanten in het innovatieproces.........................................................................................................25
Wat wil je leren van klanten?...........................................................................................................25
Leren als onderdeel van gewoon werk.............................................................................................26
Leren via klantonderzoek.................................................................................................................26
Met klanten innoveren: co-creatie...................................................................................................27
Klanten zelf laten innoveren.............................................................................................................27
Hoofdstuk 7: De rol van technologie....................................................................................................28
Wat is technologie?..........................................................................................................................28
De levenscyclus van technologie......................................................................................................28
Gebruik van technologie...................................................................................................................28
Technologie in diensten....................................................................................................................29
Lessen uit technologische ontwikkeling...........................................................................................30
Technologiestrategie........................................................................................................................30
Hoofdstuk 8: De rol van leren...............................................................................................................31
Leren en innoveren...........................................................................................................................31
Wat is leren?.....................................................................................................................................31
Expliciete en onbewuste kennis.......................................................................................................32
Hoe kun je leren?..............................................................................................................................32
Leren en afleren...............................................................................................................................33
Leren en doen...................................................................................................................................33
Lerende organisaties........................................................................................................................34
Hoofdstuk 9: De rol van creativiteit......................................................................................................35
Wat is creativiteit?............................................................................................................................35
Fasering van het creatieve proces....................................................................................................35
Methoden van creativiteit................................................................................................................35
Hoofdstuk 10: Naar een creatieve organisatie.....................................................................................39
Creativiteit in organisaties................................................................................................................39
Creatieve medewerkers....................................................................................................................39
Kenmerken van creatieve ondernemers...........................................................................................39
Creativiteit in organisaties bevorderen............................................................................................40
, Steun voor creatieve ideeën.............................................................................................................40
Hoofdstuk 11: Innovatietrajecten managen.........................................................................................41
Succesvol innoveren.........................................................................................................................41
Selectiecriteria..................................................................................................................................41
Financiële analyse innovatieproject.................................................................................................42
Portfoliomanagement.......................................................................................................................42
Een product of proces ontwerpen....................................................................................................43
Design Thinking................................................................................................................................44
Het ontwikkelen van diensten..........................................................................................................44
Het ontwikkelen van risicovolle innovaties.......................................................................................45
Hoofdstuk 12: Succesvolle marktintroductie........................................................................................47
De adoptie van innovaties................................................................................................................47
De diffusie van innovaties.................................................................................................................47
Het meten van de mate van succes..................................................................................................48
Moet je leiden of volgen?.................................................................................................................49
Hoe te reageren op een innovatie....................................................................................................50
Hoofdstuk 13: Organisatorische innovaties uitvoeren..........................................................................51
Procesinnovaties...............................................................................................................................51
Cradle to cradle: afval is voedsel......................................................................................................52
Methode van procesinnovatie..........................................................................................................53
Managementinnovaties....................................................................................................................53
Hoofdstuk 14: Innoveren organiseren..................................................................................................55
Management van innoveren............................................................................................................55
Innoveren stimuleren.......................................................................................................................55
Innovatieprocessen organiseren......................................................................................................56
Innoveren in een team.....................................................................................................................56
Open innovatie.................................................................................................................................56
Innoveren met andere organisaties..................................................................................................57
Innoveren in ecosystemen................................................................................................................57
Innovaties beschermen....................................................................................................................58
Hoofdstuk 15: Innoveren is leven met paradoxen................................................................................59
Voorwaarden voor innoveren...........................................................................................................59
De factor tijd.....................................................................................................................................59
Innovatieparadoxen..........................................................................................................................60
De toekomst vormgeven..................................................................................................................61
Bijlage...................................................................................................................................................62
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