Exam (elaborations)
MKTG 3701(Principles of Marketing) CHAPTERS 5-8 QUESTIONS AND ANSWERS (Latest Update 2024)
- Module
- Institution
Consumer Decision - Making Process - a five-step process used by consumers when buying goods or services Consumer Behavior - processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase...
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