100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman $29.99
In winkelwagen

Tentamen (uitwerkingen)

Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman

 0 keer verkocht
  • Vak
  • Business Management B2B
  • Instelling
  • Business Management B2B

Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman

Voorbeeld 4 van de 419  pagina's

  • 1 mei 2024
  • 419
  • 2024/2025
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden
  • Business Management B2B
  • Business Management B2B
avatar-seller
Succeed
,Test Bank For
Business Marketing Management B2B, 13th Edition Michael D. Hutt Thomas
W. Speh Douglas Hoffman
Chapter 1-15

Chapter 1

1. The intended use of the product and the intended consumer distinguishes business marketing from consumer-goods
marketing.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Define the scope of business-to-business (B2B) marketing.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

2. A direct link in demand for industrial products is derived from the ultimate demand for consumer products.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-02 - Identify the types of customers that comprise B2B markets.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

3. A close examination of a market-driven firm will reveal two important capabilities: market sensing and customer
linking.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
Copyright Cengage Learning. Powered by Cognero. Page 1

,LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

4. Firms operating in the business market must respond not to a single consumer but to a much wider group of buying
influentials, all of whom may bring different criteria to bear on the purchase decision.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

5. Planning in the business marketing setting requires more functional interdependence and a closer relationship to total
corporate strategy than does planning in the consumer goods sector.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Define the scope of business-to-business (B2B) marketing.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

6. A particular industrial customer might be properly classified as a user by some business marketers and an original
equipment manufacturer by other business marketers.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
Copyright Cengage Learning. Powered by Cognero. Page 2

, STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

7. Industrial goods are classified on the basis of how organizational buyers purchase particular products and services.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

8. In contrast to raw materials, manufactured materials and parts would be classified as capital items.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

9. As foundation goods are used up or worn out, a portion of their original cost is assigned to the production process as a
depreciation expense.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge

10. Personal computers and light factory equipment such as portable drills provide examples of industrial goods that
Copyright Cengage Learning. Powered by Cognero. Page 3

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Succeed. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor $29.99. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 64302 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis
$29.99
  • (0)
In winkelwagen
Toegevoegd