470 Exam 1 Written Questions 2024.

470 Exam 1 Written Questions 2024. primary research - CORRECT ANSWER Conduct yourself for a very specific purpose. Research question that you have, you design the study, you collect the data, analyze the data & you present the results. exploratory ex: Shadowing various B2B sales teams in an organization to develop a broad understanding of various teamwork habits, sales techniques, and common pitfalls. Looking open mindedly to a variety of things they may do, you don't know precisely what you are looking for yet. You are searching for things that might intrigue you. secondary research - CORRECT ANSWER Produced by someone else, but you intend to make use of it. Quicker, faster, & more convenient. But it may not be perfectly designed for your needs. exploratory ex: Analyzing recorded customer service calls to develop an understanding of triggers that escalate/defuse irate customer. exploratory research - CORRECT ANSWER (WHAT) Ambiguous. You know that there is something worth studying, but you are unclear about what is exactly going on that you aren't able to formalize a precise research question yet. The problem finding phase, that forces you to focus the scope of your project and helps you anticipate the problems and variables that might arise in your project. Usually encompass literature search, expert interviews, and case studies. exploratory research objective - CORRECT ANSWER To gain background information, to define terms, to clarify problems and hypotheses, to establish research priorities. Keep your project manageable descriptive research - CORRECT ANSWER Main intention is to quantify something; who, what, where, when, & how. Want specific, rigorous quantities; percentages, counts, correlations, & differences in averages. Will help you find your market and understand your customer. Necessary to focus your project and resources. descriptive research objective and examples - CORRECT ANSWER Research Objective: To describe and measure marketing phenomena at a point (or points) in time.