Voor u ligt mijn verslag voor Hotel Start Up. Dit semester werd er lesgegeven met als rode draad een conceptontwikkeling doormiddel van diepgang in de onderneming, het marketing aspect, de operatie, en de financiële kant. Hierbij werd de theorie door vertaald naar de nodige informatie voor het ont...
Naam: Emma Huizinga Cohort: HM2020GR Vak: Hotel Start Up 4
Inleverdatum: 04-11-22 Docent: Dhr. Nunes Vaz
EuroCollege Groningen, 04-11-22
,Voorwoord
Geachte lezer,
Voor u ligt mijn verslag voor Hotel Start Up. Dit semester werd er lesgegeven met als rode draad een
conceptontwikkeling doormiddel van diepgang in de onderneming, het marketing aspect, de operatie,
en de financiële kant. Hierbij werd de theorie door vertaald naar de nodige informatie voor het
ontwikkelen van het concept.
Eerst en vooral wil ik Dhr. Nunes Vaz bedanken voor de colleges waarin u de theorie over bracht dat
we stapsgewijs de opdracht bij langs gingen.
Ten tweede wil ik de klas bedanken voor het samenwerken en door het samen te doen, het beste uit
elk verslag te kunnen halen.
Deelopdracht 1: De onderneming...................................................................................................................5
1.1 Missie en visie van de onderneming........................................................................................................5
1.2 Strategische doelstellingen van de onderneming....................................................................................5
1.3 Verdienmodel...........................................................................................................................................5
1.4 Rechtsvorm..............................................................................................................................................5
1.5 Doelgroep................................................................................................................................................5
1.6 Regels en vergunningen...........................................................................................................................6
1.7 Marktonderzoek.......................................................................................................................................6
1.8 SWOT -analyse van de onderneming.......................................................................................................6
Deelopdracht 2: Marketing.............................................................................................................................7
2.1 Het aanbieden van het concept................................................................................................................7
2.2 Marketingmix 5p’s...................................................................................................................................7
2.2.1 Product..............................................................................................................................................7
2.2.2 Prijs...................................................................................................................................................8
2.2.3 Plaats.................................................................................................................................................8
2.2.4 Promotie............................................................................................................................................8
2.2.5 Personeel...........................................................................................................................................8
2.3 Externe analyse........................................................................................................................................8
Deelopdracht 3: De operatie............................................................................................................................9
3.1 Locatie en omgeving................................................................................................................................9
3.2 Leveranciers............................................................................................................................................9
3.3 Het gebouw..............................................................................................................................................9
3.4 Arbo -en milieubepaling..........................................................................................................................9
3.5 Personeel...............................................................................................................................................10
3.6 HR-beleid...............................................................................................................................................10
Deelopdracht 4: De financiën........................................................................................................................11
4.1 Investeringsbegroting............................................................................................................................11
4.2 Financieringsplan..................................................................................................................................11
4.3 Omzet voorspelling en brutowinst.........................................................................................................11
4.4 Openingsbalans.....................................................................................................................................11
4.5 Resultaatbegroting.................................................................................................................................11
4.6 Verschillende financiële scenario’s.......................................................................................................12
4.7 Inkomen van de ondernemer..................................................................................................................12
4.8 Belastingen............................................................................................................................................12
Conclusie en reflectie.....................................................................................................................................13
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