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Samenvatting eventmanagement
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Event Management Sarah Soens1 Inhoudsopgave
2 SOORTEN EVENEMENTEN ........................................................................................................ 3
2.1 DOELSTELLINGEN ....................................................................................................................... 3
2.2 DOELGROEPEN.......................................................................................................................... 3
2.3 TOPICS .................................................................................................................................... 3
2.4 FORMATS ................................................................................................................................ 3
3 EVENT MANAGER..................................................................................................................... 5
3.1 KWALITEITEN............................................................................................................................ 5
3.2 JOBS ....................................................................................................................................... 5
3.3 RETURN .................................................................................................................................. 5
4 EVENTSECTOR .......................................................................................................................... 5
4.1 SCHETS ................................................................................................................................... 5
4.2 KANTOREN .............................................................................................................................. 6
4.3 ONLINE INFORMATIE .................................................................................................................. 6
5 ZESFASENPLAN EVENEMENT .................................................................................................... 7
5.1 ONTWERP + VRAGEN ................................................................................................................. 7
5.2 NAAM + LOGO .......................................................................................................................... 7
5.3 VRAGEN STELLEN ....................................................................................................................... 7
5.3.1 MET WIE EN HOE ........................................................................................................................... 8
5.3.2 WAT EN VORM? ............................................................................................................................ 8
5.3.3 DOELGROEP EN WIE? ...................................................................................................................... 8
5.3.4 WANNEER? .................................................................................................................................. 8
5.3.5 WAAR? ........................................................................................................................................ 8
6 EVENT MODEL.........................................................................................................................10
7 TAAKVERDELING .....................................................................................................................11
8 PLANNING EN DRAAIBOEK ......................................................................................................12
8.1 DELEN VAN HET DRAAIBOEK ........................................................................................................12
8.1.1 ALGEMEEN GEDEELTE ................................................................................................................... 12
8.1.2 SPECIFIEK GEDEELTE ..................................................................................................................... 12
8.1.3 UITGEBREID DRAAIBOEK BESTEMD VOOR EIGEN ORGANISATIE EN MEDEWERKERS .................................... 12
8.1.4 BEKNOPTE VERSIE VOOR LEVERANCIERS............................................................................................ 12
8.2 TIPS & TRICKS ..........................................................................................................................13
8.2.1 HOE MAAK JE EEN DRAAIBOEK? ...................................................................................................... 13
1
,Event Management Sarah Soens
9 VERGUNNINGEN .....................................................................................................................14
9.1 STERKE DRANKEN .....................................................................................................................14
9.2 SLUITINGSUUR .........................................................................................................................14
9.3 AFVALBEWUST ORGANISEREN .....................................................................................................14
9.4 AFWIJKEN VAN GELUIDSNORMEN .................................................................................................15
9.5 VUURWERK.............................................................................................................................15
9.6 RECLAME OP OPENBAAR TERREIN/AANKONDIGINGSBORDEN ..............................................................15
9.7 VERGUNNINGEN VOOR VOEDINGSMIDDELEN ..................................................................................16
9.8 TAPVERGUNNING .....................................................................................................................16
9.9 UNISONO (VOOR SABAM EN BILLIJKE VERGOEDING SAMEN).............................................................16
10 PERSRUIMTE .........................................................................................................................18
11 VIP ........................................................................................................................................19
12 LOGISTIEK .............................................................................................................................20
12.1 PODIA ..................................................................................................................................20
12.2 PIPE & DRAPE BACKDROP SYSTEEM ..............................................................................................20
12.3 GELUID .................................................................................................................................21
12.4 LICHT ...................................................................................................................................21
12.5 TENTEN ................................................................................................................................22
12.6 LOGISTIEK VARIA .....................................................................................................................23
13 FINANCIEEL BEHEER VAN EVENEMENTEN ..............................................................................24
13.1 DE KOSTPRIJS ........................................................................................................................24
13.2 KOSTPRIJSBEREKENING ............................................................................................................24
13.3 BREAK-EVEN EN KRITISCHE OMZET ..............................................................................................24
13.3.1 VOORBEELD .............................................................................................................................. 24
13.4 BUDGETTERING EN BEGROTING VAN EEN EVENEMENT .....................................................................25
13.5 SCENARIOBEHEER ...................................................................................................................25
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, Event Management Sarah Soens
2 Soorten evenementen
2.1 Doelstellingen
• Personeel bedanken
• Opening van een bedrijf, zoveel jaar bestaan,…
• Productlancering
• Stimuleren van verkoop
• Informatie verspreiden (congres, beurzen, seminar, MICE)
• Imago of naamsbekendheid van bedrijf of merk verbeteren
• Relaties opbouwen en versterken
• Personeel aanwerven
2.2 Doelgroepen
Primaire doelgroepen
• B2B vb. beurs voor enkel bedrijven
• B2C (publiek/privé)
• B2G/G2G/G2B – government vb. De overheid nodigt ambtenaren uit om een
opleiding te geven
Secundaire doelgroepen (voorbeelden)
• Kinderen
• 60-plussers
• Single vrouwen
• Voetbalsupporters
• Trouwe klanten
2.3 Topics
• Leisure (= vrije tijd met innovatie en prikkelende belevenissen)
• Sport (wedstrijden)
• Cultuur (muziek, culinair)
• MICE (meetings, incentives, conferences, exhibitions)
2.4 Formats
• Opendeurdag • Trouw • Recruitment
• Quiz • Kick-off event
• Beurzen en • Begrafenis • Verjaardag
markten • Congress • Babyborrel
• Incentive • Eetdag • Roadshow
• Porductlancering • Recepties
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