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GOOGLE DIGITALE WERKPLAATS(DIGITAL GARAGE) ANTWOORDEN – EXAMEN -2019 - CERTIFICAAT $9.15
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GOOGLE DIGITALE WERKPLAATS(DIGITAL GARAGE) ANTWOORDEN – EXAMEN -2019 - CERTIFICAAT

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  • Course
  • CE3
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Alle antwoorden op de 115 vragen van het Google Digitale Werkplaats examen. (Tip: zet je taal in Engels en zoek heel eenvoudig de antwoorden op met dit document) - All answers for the 115 exam questions of the Google Digital Garage Exam

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Document information

  • March 17, 2019
  • 16
  • 2018/2019
  • Answers
  • Unknown

Subjects

  • antwoorden
  • google
  • certificaat
  • examen
  • google digitale werkplaats

Written for

  • Hogeschool van Amsterdam (HvA)
  • Commerciële Economie
  • CE3
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GOOGLE DIGITALE WERKPLAATS(DIGITAL
GARAGE) ANTWOORDEN – EXAMEN -
2019 - CERTIFICAAT
1. The increased use of the Internet presents a lot of potential for which types of
businesses?
- All businesses
- Small business owners
- International businesses
- Local businesses

2. Taking a business online can involve many different steps. When starting out, which
activity could be a part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts


3. Which of the following is the easiest way for visitors to learn about a business while
visiting a website?
- Getting a free ‘taster’ of one of your products when they sign up to receive emails
- Listening to an audio file that auto plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site

4. What is a key benefit of having an online presence for a business?
- The ability to sell products directly to customers through social media
- Being visible when people search for a business like yours
- Sending users emails to update them on new products
- Being able to offer new customers promotional discounts

5. Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytic

6. Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don’t make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet

,7. Which term best describes the business activity that occurs when website visitors buy
products or services from you online?
 E-commerce
 Display advertising
 Search engine marketing
 Pay per click


8. Which of the following statements is true when marketing your business online?
 Stick to what you are doing and don’t make changes
 The same content works across online and offline platforms
 Use analytics to make informed decisions
 Use analytics to track your customers across the Internet

9. Which of the following statements is true when it comes to developing a web
presence for a business?
 Customers can learn about a business by downloading a mobile app, but they can’t
place an order using an app
 Building a new website requires a large budget
 Mobile apps enable your customers to purchase your products without being on
your website
 All businesses must have a website to sell products

10. What is a web server?
 The customer service representative you can call when you have questions about
your website
 The answer you get when you search a term on the web
 A computer connected to the Internet with software that allows it to host all the
components of your website
 The device that determines the speed of your mobile connection

11. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere
on the web.
 Hyperlink
 Return link
 Menu bar
 Breadcrumb

12. Which of the following is something you’ll probably want to exclude from your
website?
 Prices
 A lot of deep scientific information and detailed statistics
 Special offers
 Certifications to show you’re qualified to provide a service

13. Which of the following is an example of a ‘call to action’ on a website?
 A list of phone numbers customers can use to get in contact with you

,  A ‘Get directions to our store’ button which when clicked, redirects to
a map displaying directions to the store based on the customer’s current
address
 An icon button that takes the customer to your social media accounts
 A hotline phone number that helps users complete their purchases

14. What should you consider when developing your website content?
 What your customers are looking for
 Your latest promotions and discounts
 Your brand values
 Whether the content will go viral or not

15. What is the first step in creating an online business strategy?
 Identifying business goals
 Understanding what the competition is doing
 Knowing the market
 Aligning goals to the strategy

16. What is the purpose of the ‘See, Think, Do, Care’ framework?
 To help determine a marketing strategy
 To help a business understand the customer journey online
 To help a business reach a global audience
 To give insight into specific customer groups

17. Why is optimising customer touchpoints online beneficial for businesses?
 It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility
 It gives businesses the opportunity to save money on online advertising
 It provides customers with value every time they come into contact
with a brand, helping build trust
 It gives businesses an opportunity to collect more data from potential
customers

18. Once you’ve worked out your Unique Selling Point (USP), how would you use it in a
long-term online strategy?
 Incorporate it within marketing materials across all channels to help
raise customer awareness
 Create an email campaign letting your customers know why you are unique
 Film a video explaining your unique selling point and send it to employees
 Create a press release and distribute it through your channels

19. What type of information can KPIs provide?
 Audience segmentation
 Long-term projections
 Financial viability
 Board decision

20. Why are search engines a great place for a business to be found?
 People pay to use search engines, so there is a wealthy customer base there
 People who search are actively looking for information, products or
services
 Search engines are a big trend these days

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