Create a Feasibility Study for Harley-Davidson
using the following outline:
Part I: Differentiation Strategies
The analysis of current strategy and competitor analysis you conducted last module
impressed the senior vice president. She now needs you to delve into the brands
and analyze them...
Create a Feasibility Study for Harley-Davidson
using the following outline:
Part I: Differentiation Strategies
The analysis of current strategy and competitor analysis you
conducted last module
impressed the senior vice president. She now needs you to delve
into the brands
and analyze them by conducting a business unit analysis and
presenting your
findings in a three-part PowerPoint presentation.
Research the Harley-Davidson (H-D) Web site for each brand,
and review the
annual report for relevant details of the size, scope, target market,
services and
amenities, and other salient points of differentiation. Include these
details in Part I
of your PowerPoint presentation.
From the research and analysis of the business units, identify:
A description of each brand or business unit that provides a clear
picture of
the brand and its place in the overall portfolio of Harley-Davidson.
The target market of each brand.
How the brands are alike and how they differ.
A preliminary analysis of any gaps that exist in the portfolio that
might lead
to opportunities to add to the brands.
Your analysis of possible merger/acquisition/joint venture
possibilities and
what would be achieved or accomplished through the
merger/acquisition/joint venture.
Part II: SWOT Analysis
, Perform a SWOT analysis for Harley-Davidson and include this
information in
Part II of your PowerPoint presentation.
Based on the internal analyses of the SWOT analysis, assess the
functional
areas, resources, capabilities, and strengths H-D possesses.
Please be sure to
cover the following functional areas in your assessment:
o
Marketing:
New product development, integrated marketing
planning, marketing communications, and building customer
loyalty.
o
Operations:
Quality, service, and consistent execution.
o
Human Resources:
Hiring, training, developing talent, and
performance planning. Avoided lawsuits and bad PR due to its
hiring
practices. Is ethical in its HR practices.
o
Executive Leadership:
Industry knowledge and experience, vision
about where the industry is heading, and strategy execution.
o
Supply Chain Optimization:
Strategic sourcing of input, vendor
management, integrated IS, and joint forecasting with suppliers.
o
Corporate Responsibility and Ethics:
Concern for corporate
citizenship and the environment. Present any potential ethical
concerns as well.
o
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