Analyse how an organisational website was designed in order to
meet their target audience needs
Introduction:
In this task it would be examined the ways and features of an website that has to
coincide and meet their targeted people needs and wants. Furthermore ,it would be
picked a non-commercial organisation website which is BHF.org.uk of British Heart
Foundation company.
British Heart Foundation
BHF stands from British Heart Foundation which is a non-commercial and a non-
profit company that is looking at raising as much money as possible in order to beat
heart and cardiovascular diseases through investing into researching and new
experiments.They collect the money through different campaigns hold in store and
on their website and by collaborating with high street retailers.As a result the
organisation has designed a website in order to meet the needs and wants of their
targeted audience which are usually people of 45+ years old as they are those who
has a formed capital and are easily influenced to donate.
Navigation
Navigation is the way of how quick and easy the visitor/customers can access the
site.In this case on British Heart Foundation’s website, the navigation is very
straightforward and also very efficient as it meets the needs and wants of their
targeted market.By trying to access and browse on their website it could be easily
seen that is designed in a very simple way as the visitors/customers can quickly find
everything they are looking for as all their information and product is divided in that
manner that everyone can access.As a result the faster the audience finds what are
they looking for the faster they would be involved therefore faster they would make a
donation or buy a product from their website.Otherwise if the navigation would be
slow and complicated to access then the audience would be bored and more
probably will leave the page without making an investment.By designing the website
to be quick and simple in navigation they straightaway meet the needs and wants of
their targeted market as they organised their website in different data that could be
accessed through clear links which makes it comprehensible. Also their links are
accurate and visible without being mixed in the unnecessary colourful background.
Language
Language is an important and efficient feature of usability that is used very
accurately on website.This includes clear vocabulary and right words for their
targeted audience.In this case on British Heart Foundation’s website , the language
is appropriate and suitable for their targeted market because they are using a simple
and understandable English that could be read by everyone who enters on their
website.Furthermore they are not using slangs or poor English as their targeted
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