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MKT 701 (LSUS, Minseong) Exam 2 Final Review [100% Correct Answers]
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MKT 701 (LSUS, Minseong) Exam 2 Final Review [100% Correct Answers] Competitive matching: focuses on matching competitors' prices and price changes. •Non-price strategies: building a marketing program around factors other than price. *Ans* focuses on matching competitors' prices and price c...
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