Programmatic Adv Certificate Quizes TradeDesk Questions and Answers(A+ Solution guide)
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Course
Programmatic Adv Certificate TradeDesk
Institution
Programmatic Adv Certificate TradeDesk
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False
A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducti...
Programmatic Adv Certificate Quizes
TradeDesk
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False
A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducting
lookalike modeling
-Forecasting available impressions
-Segmenting users
A DSP activates the data stored in a DMP. - Answer-True
Cost per mille (CPM) measures: - Answer-The price an advertiser pays per 1,000 impressions
DSPs optimize to: - Answer-Low CPMs
The economic concept of liquidity is important in digital advertising because: - Answer--Digital
advertising is a marketplace
-Liquidity measures how quickly an asset can be converted to cash
-Healthy marketplaces require liquidity
Real-time bidding (RTB): - Answer-Prices online inventory via an auction
CPM measures the cost per user action. - Answer-False
In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the
thousand and not individually. - Answer-False
, It's important for the consumer and data center to be close together to increase the efficiency of the
"100 milliseconds". - Answer-False
"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single
consumer when they click into a webpage. - Answer-True
Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are processed
simultaneously through the auction. - Answer-True
Demand-side platform (DSP) data centers should be close to exchange data centers to: - Answer-Increase
efficiency and reduce the rate of timeouts
A true demand-side platform (DSP) allows you to build additional technology, adds value to the strategic
process, and participates in the decisioning to help companies make better buying decisions. - Answer-
True
Every company has a focus, regardless of where they fall on the Lumascape. - Answer-True
Low barriers to entry hurt the efficiency of a market. - Answer-False
Supply-side platforms (SSPs) and exchanges will most likely separate in the future to create an objective
and efficient market. - Answer-True
What is the best way to be a yield optimizer? - Answer--Create higher levels of transparency to make
prices rise
-Understand what the buyer needs in order to pay the market price
A discrepancy happens when: - Answer-Buyer and seller report different numbers for impressions served
or conversations made
A request for bid (RFB) happens when: - Answer-An exchange sends a bid request to a DSP
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