MNE2601 Assignment 4
(COMPLETE ANSWERS)
Semester 1 2024 (830615) -
DUE 20 May 2024 ;100%
TRUSTED workings,
explanations and solutions.
, 1. Draw up an industry and market feasibility for your chosen business/envisaged business. You need to
include the following in your answer. Use section 3.3 in your prescribed textbook as your guideline. •
Type of industry - 1 mark • Why it is attractive - 1 mark • Nature of competition - 3marks • Profitability
of the industry - 10 marks • Market factors - 5 marks (20) Remember this is an application question and
you will not get full marks if you simply give the theory in your study material.
Industry: Software as a Service (SaaS) for project management.
1. Type of Industry: The SaaS industry for project management tools falls under the software industry,
specifically within the realm of cloud-based services. It provides businesses with online platforms to
manage their projects efficiently.
2. Why it is Attractive: This industry is attractive due to several reasons. Firstly, the increasing
adoption of digital transformation across industries necessitates efficient project management
solutions. Secondly, the SaaS model offers scalability and accessibility, making it cost-effective for
businesses of all sizes. Additionally, the recurring revenue model of SaaS ensures steady income
streams, making it attractive for investors.
3. Nature of Competition: The competition in the SaaS project management industry is intense yet
diverse. Established players like Asana, Trello, and Monday.com dominate the market with their
comprehensive features and established user bases. However, there is room for niche players catering
to specific industries or offering unique features. Competition is primarily based on factors such as
features, ease of use, pricing, and integrations with other tools.
4. Profitability of the Industry: The SaaS project management industry is highly profitable. With the
global adoption of remote work and the need for collaboration tools, the demand for project
management software is continuously growing. The subscription-based revenue model ensures
recurring income, while the low marginal costs of delivering software over the cloud contribute to high-
profit margins. Moreover, as businesses increasingly rely on data-driven decision making, SaaS
companies can leverage user data to offer personalized solutions, further enhancing profitability.
5. Market Factors: Several market factors contribute to the growth and sustainability of the SaaS
project management industry. These include:
• Growth of Remote Work: The shift towards remote work has accelerated the demand for cloud-based
collaboration tools, including project management software.
• Globalization: Businesses are increasingly operating on a global scale, requiring robust project
management solutions to coordinate teams across different time zones and locations.
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