Managing a Successful Business Project- Digital Te
Essay
Essay Managing a Successful Business Project
4 views 0 purchase
Course
Managing a Successful Business Project- Digital Te
Institution
David Game College
In my research I have chosen a company named Cocofina, a company which manufactures coconut based organic products. Cocofina is a SME (small and medium enterprise). It has been growing over the years. They have been selling their products over 3,000 speciality and healthy outlets in the UK and 28 c...
Managing a Successful Business Project- Digital Te
All documents for this subject (1)
Seller
Follow
maricelailie
Content preview
Managing a Successful Business Project
Digital Technology and Businesses
,Contents
Introduction............................................................................................................................................2
Project Aim.............................................................................................................................................3
Objectives...............................................................................................................................................3
Rationale/ Justification of the study.......................................................................................................4
Limitation of the project.........................................................................................................................4
Literature review....................................................................................................................................4
Digital marketing and Social media....................................................................................................5
The impact of Digital Marketing on organisations..............................................................................6
The impact of social media on the organizations...............................................................................7
The advantages and disadvantages of Digital marketing and Social media........................................7
Types of social media channels used by the organic food organisations............................................9
Conclusion........................................................................................................................................13
Data Collection.....................................................................................................................................13
Population............................................................................................................................................14
Ethics....................................................................................................................................................14
Data analysis.........................................................................................................................................14
Best ways to advertise online for the Organic Products Companies................................................17
Organic products advertising spending............................................................................................19
Conclusion............................................................................................................................................21
Recommendations................................................................................................................................21
Appendix 1- Code of Conduct...............................................................................................................22
Appendix 2- Questions Sample.............................................................................................................24
Appendix 3- Performance Review........................................................................................................24
Appendix 4- Project Logbooks..............................................................................................................25
Bibliography..........................................................................................................................................29
Introduction
2|Page
, In 21st century every organisation has been facing challenge to retain their customers and to
gain new customers. The market became more competitive and the competitions are
blurred. It is hard to find from where the competition will come. Customers are getting
options for products and services. Every business process became online. Whether it is a
fashion retail industry, manufacturing industry or food retail industry every business industry
is transforming their business to reach to their customers easily. Because of technological
development the promotional strategy has been changed over the years. Companies are
developing new promotional strategies for digital marketing. Recent trends showmassive
promotional activities through social media. Among all the social media Facebook already
has established its name in promoting products and services. At the same time, the search
engines also play very important role in digital marketing, such as Google which is the best
example.
In my research I have chosen a company named Cocofina, a company which manufactures
coconut based organic products. Cocofina is a SME (small and medium enterprise). It has
been growing over the years. They have been selling their products over 3,000 speciality and
healthy outlets in the UK and 28 countries worldwide. I have done some research about the
company, and I found that they have been trying to promote their products in social media
using the digital marketing concept. However, their presence in the social media is
insignificant where as there is an enormousopportunity to promote products or service in
social media. Failing to make an effective promotion in social media is a critical issue for
Cocofina.
Project Aim
The aim of the project is to find out the challenges of implementing an effective social
media campaign.
Objectives
3|Page
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller maricelailie. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.91. You're not tied to anything after your purchase.
