This report contains some successful selling principles those Kinder Bueno is using for selling its products to the target customers following some current trends as well. Among those techniques customer responsiveness, use of social media & techniques to build long term profitable customer relatio...
,Executive summary
Sales management techniques helps a business to organize the sales force in a systematic way
that could move toward attaining the sales objectives within the designated period of time. Some
businesses like Ferrero Groups is doing one of its chocolate brands Kinder Bueno’s business
using fruitful selling techniques to maximize sales return in the business. In Ferrero Groups’
product categories enlisted chocolates products, some bakery products, snack items, pralines,
mints & spread under different brand names & Kinder Bueno is one of the chocolate brands of
Ferrero Groups which is selling through distributors all around the world. This report contains
some successful selling principles those Kinder Bueno is using for selling its products to the
target customers following some current trends as well. Among those techniques customer
responsiveness, use of social media & techniques to build long term profitable customer
relationship are the most effecting selling techniques of Kinder Bueno. To build a long term
relationship with customers Kinder Bueno’s most effecting techniques include showing genuine
care for customers, understanding customer value & establishing effective communication flow
are the most important consideration. Kinder Buenois using well-defined sales structure that is
allocating the sales activities & its accountability to the sales people to attain the sales objectives
within the designated period of time. Due to importance of identifying the right target customers
& assess their needs & to identify the required skills for doing selling jobs & hire the right
people for the business Kinder Bueno is developing the sales structure. Sales management
principles are directly affecting the profitability of the business such as for the profitable growth
it is using customers, product offerings, sales & marketing models.
, Contents
Introduction
Task 2
Ferrero Group, brand Kinder Bueno
Analyzing principles of successful selling
Sales principles and techniques of successful selling
Techniques to build relationship & managing customer relationship
Explaining the importance of developing sales strategies that yield highest profitability and
incorporate account management within sales structures
Sales management & profitability
Conclusion
References
Table of Figures
Figure 1: Emerging trends in sales management
Figure 2: Impact of speed of call for conversion
Figure 3: Sale more using online social networks
Figure 4: Sales people’s Personality related with business revenue
Figure 5: Sales management importance
Figure 6: Social sales model
Figure 7: Sales management & profitability
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