Voor mijn opleiding Duaal jaar 1 heb ik dit verslag moeten schrijven over organisatie in context. een macro, meso en micro analyse van een bedrijf. Ik heb gekozen voor de Hema in Amsterdam Centrum voor dit vak heb ik een 8 gekregen. is een onderdeel van organisatie en consument.
Geven jullie ook ...
Summary Retail Strategy and Marketing (lectures, knowledge clips and book)
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NHL Stenden Hogeschool (NHL)
Ondernemerschap en Retail Management
Organisatie in context
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By: sarahdewinkel • 3 year ago
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Organisatie in context
Naam:
Studentnummer:
Groep:
Naam docent:
Onderwijsinstelling: NHL Stenden
Opleiding: Ondernemerschap en Retail Management Duaal
jaar 1
Datum: 28-09-2018
,INHOUD
Inleiding:....................................................................................................................................................................2
HEMA missie, passie en hun waarden......................................................................................................................3
1. Macro analyse.......................................................................................................................................................4
DESTEP-Analyse.........................................................................................................................................................5
Demografisch:.......................................................................................................................................................5
Economisch:..........................................................................................................................................................8
Sociaal-cultureel:...................................................................................................................................................9
Technologische:.....................................................................................................................................................9
Ecologisch:...........................................................................................................................................................10
Politiek-juridisch:.................................................................................................................................................11
2. Meso analyse.......................................................................................................................................................12
Vijfkrachtenmodel van Porter.................................................................................................................................12
Kracht van de Leveranciers.................................................................................................................................13
Kracht van de afnemers......................................................................................................................................14
Kracht van de Substituten...................................................................................................................................14
toetredingskracht................................................................................................................................................14
Kracht van de concurrentie.................................................................................................................................15
3. Micro analyse......................................................................................................................................................16
7Smodel...............................................................................................................................................................16
strategie...............................................................................................................................................................17
structuur..............................................................................................................................................................19
systemen.............................................................................................................................................................21
Stijl.......................................................................................................................................................................21
vaardigheden (SKILLS).........................................................................................................................................21
staf/personeel.....................................................................................................................................................21
gedeelde waarden/ cultuur.................................................................................................................................22
Value Chain..........................................................................................................................................................22
4. SWOT...................................................................................................................................................................25
Confrontatiematrix..................................................................................................................................................26
Feedback op de SWOT matrix.............................................................................................................................27
Bibliografie..............................................................................................................................................................28
Bijlage......................................................................................................................................................................30
INLEIDING:
2
, In dit verslag komen de volgende marketingomgeving naar voren: Macro, Meso, Micro omgeving van
de Hema.
De Macro is een externe analyse uitgewerkt in een DESTEP-analyse, de Meso is externe analyse
uitgewerkt in vijfkrachten model van Porter en de Micro is een interne analyse uitgewerkt in de 7s.
HEMA MISSIE, PASSIE EN HUN WAARDEN.
3
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