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WGU D077 Module 1 Exam With 100% Correct Answers 2024
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WGU D077 Module 1 Exam With 100% Correct Answers 2024
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WGU D077 Module 1 Exam With 100% Correct Answers 2024marketing - Correct Answer-business function that identifies, satisfies and retains customers through a set of activities related to creating, communicating, delivering and exchanging
offerings that have value to the customer
Purpose of Marketing - Correct Answer-sell a company's products/services - communicate the value of product/service
- communicate with customers and address their wants and needs
Marketing function - Correct Answer-determine what bundles of goods and services the company offers for a certain price to
customers
key to Customer Satisfaction - Correct Answer-make sure everyone feels they benefit from the exchange
marketing concept - Correct Answer-business philosophy that holds that company's goals can be achieved by identifying and
satisfying the target customers needs and wants marketing concept involves - Correct Answer-focusing on needs/wants of customers, integrating all organizations activities to satisfy these needs and wants, achieve long-term goals by satisfying customer wants and needs legally and responsibly
marketing mix - Correct Answer-represents the controllable elements in the marketing environment (product, price, promotion and place)
Product lIfe cycle - Correct Answer-introduction, growth, maturity, decline
product mix - Correct Answer-complete range of products for sale by company
product width - Correct Answer-number of different product lines a company offers
product lines - Correct Answer-series of related products offered by one company
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