100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary BRM I lectures 1-2-3 $3.75
Add to cart

Summary

Summary BRM I lectures 1-2-3

 92 views  0 purchase
  • Course
  • Institution
  • Book

This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.

Preview 2 out of 15  pages

  • Unknown
  • March 30, 2019
  • 15
  • 2018/2019
  • Summary
avatar-seller
Theory lectures 1 - 3
Lecture 1 - Introduction

Future managers should know about research because:
● the results of a good research tend to be more effective
● hunches, intuition, and past experiences are more likely to be wrong
○ Example → IKEA in the USA was not successful because Americans prefer ready made
products over self-manufacturing.
● Managers should be able to perform, steer and evaluate business research.
○ perform → undertake research yourselves to solve smaller problems you encounter
○ steer → interact effectively with researchers/research agencies
○ Evaluate → discriminate between good and bad proposals of research agencies and
published research studies.

Myths about business research (5)
1. ‘managers are from mars, researchers are from Venus myth’
a. myth → there is no need for a manager to study business research
b. reality → managers with knowledge about research have an advantage over those
without
2. ‘most research is not read myth’
a. myth → business research end up in the bottom drawer
b. reality → for knowledgeable managers, research need not be intimidating
3. ‘big bucks myth’
a. myth → business research is only for the wealthiest organizations
b. reality → business research is very diverse - it can be cheap, it can be expensive
4. ‘big decision myth’
a. myth → business research is only useful when you have a major decision to make
b. reality → for small decisions, the best managers carry out their own research
5. ‘universal truth myth’
a. myth → there is just one best way of researching a business problem
b. reality → there is no such thing as an absolute truth in business (but this does not
imply that any research is good)

Business research → a series of well-thought-out and carefully executed activities that enable the
manager to know how organizational problems can be solved, or minimized.

Hallmarks of business research (8)
● purposiveness - know ‘the why’ of your research
● rigor - ensure a sound theoretical base and methodological design
● testability - can I test logically developed ideas based on data
● replicability - finding the same results if the research is repeated in similar circumstances
● precision & confidence - drawing accurate conclusions with a high degree of confidence
1

, ● objectivity - drawing conclusions based on facts
● generalizability - apply research findings in a wide variety of different settings
○ applied research → to solve a current problem in a specific context
○ Fundamental research → to generate knowledge about how problems that occur in
several firms can be solved. Applied to several organizational settings.
● parsimony - shaving away unnecessary details, explaining a lot with a little

The research process




* Stage 2 includes a conceptual model, variables and their definitions, and the hypotheses.
A way to remember the steps is to compare them to any scientific article outline that you might have
read. It always starts with the problem statement, defining the theoretical framework and so on...

Research design - ‘a framework or plan for conducting a [...] research project. It details the
procedures necessary for obtaining the information needed to structure or solve [...] research
problems’

Research design classifications
Exploratory research → aim of this approach is to
develop new theory since a phenomenon is new or
previously un-investigated
(Results → theory).
● qualitative (1) smaller data (2) one on one
interviews (3) in-depth analysis
● quantitative (1) larger data (2) one to many
interviews (3) broader analysis

Conclusive research → characterized by clearly
defined phenomena that can be easily measured by
means of quantitative data. (from theory → results)


2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller minxx. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.75. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

52510 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.75
  • (0)
Add to cart
Added