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Summary PUB3721 ASSIGNMENT 3 PORTFOLIO 2024 SEMESTER 1
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PUB3721 ASSIGNMENT 3 PORTFOLIO 2024 SEMESTER 1
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PUB3721: PROJECT BASED LEARNING PROJECTSQUESTION 1
Project Cycle Steps:
Situational Analysis:
Conduct an in-depth review of the current communication landscape within the public
sector. Identify strengths, weaknesses, opportunities, and threats related to
communication practices. Analyze existing communication policies and their alignment
with organizational goals.
Project Design:
Develop a comprehensive communication strategy that aligns with the organization’s
objectives. Define clear communication goals and objectives to enhance transparency
and efficiency. Outline the channels and methods for effective communication across
different departments.
Design of a Monitoring & Evaluation Plan:
Establish key performance indicators (KPIs) to measure the effectiveness of
communication initiatives. Implement regular monitoring mechanisms to track progress
and address any communication gaps. Evaluate the impact of communication strategies
on organizational performance.
Baseline Study:
Conduct a baseline study to assess the current communication skills and practices
within the public sector. Identify areas that require improvement and tailor
communication interventions accordingly. Benchmark communication standards against
industry best practices.
Implementation & Monitoring:
Implement communication training programs to enhance the skills of employees at all
levels. Monitor the implementation of communication strategies and provide feedback
, for continuous improvement. Foster a culture of open communication and collaboration
within the organization.
Evaluation:
Evaluate the effectiveness of communication initiatives based on predefined KPIs.
Solicit feedback from employees and stakeholders to gauge the impact of
communication interventions. Identify successes and areas for further enhancement in
the communication framework.
Documenting Lessons Learned:
Document best practices and lessons learned from communication initiatives.
Share insights across the organization to promote knowledge sharing and continuous
improvement. Use feedback to refine communication strategies and adapt to evolving
communication needs.
Communication Principles and Skills in the Public Sector:
1.1 Communication Principles in Different Communication Policies:
Transparency and Accountability: Ensure that communication policies promote
transparency and accountability in decision-making processes.
Stakeholder Engagement: Foster meaningful engagement with stakeholders through
clear and timely communication channels.
Consistency and Clarity: Maintain consistency and clarity in communication to avoid
misunderstandings and promote alignment with organizational goals.
1.2 Different Communication Skills Required Within the Organizational Structure:
Leadership Communication: Leaders should possess strong communication skills to
inspire and motivate teams towards common goals.
Interpersonal Communication: Employees need effective interpersonal skills to
collaborate with colleagues and build positive relationships.
Crisis Communication: The ability to communicate effectively during crises is
essential to maintain public trust and manage reputation.
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