Een duidelijke en goede samenvatting van het boek: "Wat is een bedrijf?" Geschreven door Rienk Stuive, tweede druk. Deze samenvatting gaat je goed helpen op het vak Marketing & Sales te behalen, in de samenvatting zijn ook afbeeldingen gevoegd uit het boek om het nog duidelijker te maken.
Wat is een bedrijf?
Inhoudsopgave
HOOFDSTUK 1. SAMENWERKEN........................................................................................ 3
1.1 16 MILJOEN MENSEN, 1 MILJOEN BEDRIJVEN..........................................................................3
1.1.1 GROTE EN KLEINE BEDRIJVEN.............................................................................................4
1.2.2 PRIVATE EN PUBLIEKE BEDRIJVEN........................................................................................5
1.2.3 PROFIT VERSUS NOT FOR PROFIT........................................................................................5
1.2 SAMENWERKING MET DE OMGEVING......................................................................................6
1.2.1 INDIRECTE OMGEVINGSFACTOREN.......................................................................................7
1.2.2 DIRECTE OMGEVINGSFACTOREN.........................................................................................7
1.2.3 MARKT...............................................................................................................................7
1.3 SAMENWERKEN MET ANDERE BEDRIJVEN...............................................................................7
1.3.1 DE BEDRIJFSKOLOM...........................................................................................................7
1.3.2 DE BEDRIJFSTAK................................................................................................................8
1.3.3 SAMENWERKINGSVORMEN................................................................................................10
1.4 DE JURIDISCHE VORM VAN EEN BEDRIJF..............................................................................10
- MET RECHTSVORM BEDOELEN WE DE JURIDISCHE VORM VAN DE ORGANISATIE.........................11
HOOFDSTUK 2. PRODUCEREN, DIENSTVERLENEN EN HANDELDRIJVEN..................12
2.1 PRODUCEREN.....................................................................................................................12
2.2.1 PRODUCEREN VAN GRONDSTOFFEN..................................................................................13
2.1.2 PRODUCEREN VAN PRODUCTEN........................................................................................14
2.1.3 GRONDVORMEN VAN PRODUCTIE......................................................................................14
2.2 VERLENEN VAN DIENSTEN...................................................................................................16
2.2.1 VERSCHIL TUSSEN EEN DIENST EN EEN PRODUCT..............................................................16
2.2.2 MANAGEMENT VAN DIENSTVERLENING...............................................................................16
2.2.3 DE WAARDEKETEN VAN EEN DIENST..................................................................................17
2.2.4 SOORTEN DIENSTVERLENERS...........................................................................................17
2.2.5 KWALITEIT VAN DIENSTVERLENING....................................................................................18
2.3 HANDELDRIJVEN.................................................................................................................18
2.3.2 HANDEL IN GRONDSTOFFEN..............................................................................................19
2.2.3 GROOTHANDEL................................................................................................................19
2.3.4 DETAILHANDEL.................................................................................................................20
HOOFDSTUK 3. ACTIVITEITEN UITVOEREN..................................................................... 21
3.1 SOORTEN BEDRIJFSPROCESSEN..........................................................................................21
3.1.1 WAT IS EEN PRIMAIR PROCES?.........................................................................................22
3.1.2 DE VERSCHILLENDE FASEN IN HET PRIMAIRE PROCES........................................................22
3.1.3 VERSCHILLENDE ONDERSTEUNENDE PROCESSEN..............................................................22
3.2 AANSTUREN........................................................................................................................23
3.2.1 AANSTUREN VAN MENSEN.................................................................................................23
3.2.2 AANSTUREN VAN PROCESSEN...........................................................................................23
3.2.3 STURINGSNIVEAU ‘S.........................................................................................................23
3.2.4 STRUCTUREN...................................................................................................................24
3.2.5 ONDERNEMEN..................................................................................................................25
3.3 INKOPEN.............................................................................................................................26
3.3.1 HET INKOOPPROCES........................................................................................................26
3.3.2 VOORRAAD......................................................................................................................27
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