Exam (elaborations)
Oefenvragen inleiding tot marketing
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Ben jij je aan het voorbereiden op het tentamen Marketing? Deze /- 400 (oefen)vragen mét antwoorden kunnen je ongetwijfeld helpen!
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2 reviews
By: darrendegraaf2000 • 4 year ago
By: lintheweldink • 4 year ago
Too bad the answers are already thick, now you already know the answer before you can come up with the answer yourself
By: Logistiekeling • 4 year ago
This was also shown in the sample page. Hopefully the document can still help you!
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Hoofdstuk 1Welke van de volgende marketingaspecten behoort tot de marketingmix?
distributie
positionering
doelgroepbepaling
missie
2 Zalando onderscheidt zich van veel andere aanbieders doordat ze haar producten via internet
verkoopt, in plaats van via een winkel. Op het terrein van welk marketinginstrument ligt het
onderscheidend vermogen van Zalando?
plaats
product
prijs
promotie
3 Als er gesproken wordt van macromarketing, dan doelt men op:
marketing op het niveau van een specifieke branche of bedrijfstak
marketing die zich richt op de consument
marketing vanuit het standpunt van de individuele ondernemer
marketing op het niveau van de samenleving
4 Samsung stelt in haar nieuwe marketingstrategie de oudere mobiele beller centraal. Op wat
voor niveau vindt deze beslissing plaats?
metamarketing
macromarketing
mesomarketing
micromarketing
5 Stelling:Samsung en Vodaphone bevinden zich in dezelfde bedrijfstak.
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