Summary
Summary of Entertainment Communication
- Course
- Institution
In-depth summary for Entertainment Communication Exam at University of Amsterdam.
[Show more]
Seller
Follow
kaivainomaa
Reviews received
Content preview
Entertainment Communication ExamWeek 1
Entertainment → action of providing or being provided with amusement or enjoyment; any
mediated product created with the purpose of engaging an audience
● Not necessarily positive
(DSMM) Differential Susceptibility (likely influenced) to Media Effects Model -predictors of
Media use: preference, development level, and social environment + they are also moderators
between media use and individual responses to media → Media effects that are transactional:
effects of media use also influence media use (+personal characteristics also influence how
media use affects us)
- Puts the audience in the first place
Linear model Laswell: who (speaker), what (message), channel (medium), whom (audience) →
the effect
,Entertainment Industry → incorporates all subindustries devoted to entertainment (film
industry) + forms of financing (marketing, distribution, exhibition of ent.products); control of
distribution and production
Vertical integration, Horizontal integration, and Concentric integration(companies stick
with the same resource activity (production) but change the medium(different types of products)
Users of entertainment:
1. By demographics
2. Social (status)
3. Trait and state (psychological traits)
4. Experience and knowledge
Production:
1. Creativity → discovering novel connections between elements in order to create
something interesting
2. Innovation → process of turning creative ideas into something that is actually
marketable; ent.products that are more innovative are more arousing and distinctive →
more successful → need domain-specific expertise
3. Familiarity → perceived connection with an ent. product, its elements
● Selective exposure theory → tendency to favor information that reinforces
pre-existing views (for movie sequels)
4. Franchise → related ent.products from the same brand or intellectual property; every
new product ads up to the image of franchise; prejudice financial risk due to predictable
revenues
5. Exploitation vs Exploration → Products need to be similar in order to feel familiar and
innovative to arouse an intrigue
Distribution → process of selecting the most suitable method and channel for making an ent.
product available to an audience:
1. Marketing → effective management of the flow of information about a product; people
perceive successful products as better products→ initial success can turn into future
success
2. Windowing → maximize profits by making a product available in different formats in
successions
- Financial progress decreases as installment progress (making second part of
hunger games)
3. Cumulative advantage → established by systematically providing news outlets with
inflated opening-weekend revenue estimates for their movies
,Identifiers of entertainment product labels:
1. Medium
2. Title: phonetics, orthography, morphology, semantics
3. Genre
4. Brand
Natural Monopoly → products that are successful are being selected by light users, heavy users
select both top and niche products
Media entertainment:
Experience goods → attribute of the experience dominate our quality judgment for ent. products
Postman form of entertainment product → particular medium can only sustain a limited set of
ideas
Genres → guide users' expectations and help them make a quick decision
● Entertainment brands → evoke cognitive associations with a product
Design → consists of combination of numerous interrelated structural and technological
elements whose combination form the language of ent.
● Multitudes of design elements are essential determinants of ent. experience
Narrative design → hero’s journey
Entertainment experience describes the interaction of the consumer with the design → not
possible without willing suspension of disbelief → allows us to enjoy entertainment media by
pretending that what we see is real (suspend the knowledge that what we see might not be real)
1. Immersion → extent to which an ent. product is capable of delivering an inclusive,
extensive, vivid illusion of depicted reality (VR is more immersive than TV)
2. Presence→ subjective perception of being in a mediated environment, perceiving
immersive events as really happening
3. Social presence → subjective experience of being in the presence of a real person and
having access to his/her emotions
Narrative transportation → being immersed in a story
Flow→state of energized focus, full involvement
User responses to ent. → emotional, cognitive, physiological factors that mediate the relation
between experience and its effects
, 1. Cognitive responses – the extent to which users comprehend ent. content and its
messages
● Verisimilitude → Events, characters, and settings should be internally consistent
and plausible (seem similar or true to real life), not all fiction is equally believable
● Processing fluency → ease and efficiency with which users can process content
that is consistent with our preferences; familiarity enhances appreciation for the
product
- Positive responses - more superficial cognitive processing
- Negative responses - more systematic processing
2. Physiological responses - physical arousal and excitement (happen when we are under
stress)
- Arousing content boosts attention
3. Emotional responses: enjoyment (come from eudemonic experience), eudemonia
(appreciation), hedonism
- elicited by the evaluation of events on cognitive dimensions
Media effects → structural changes in user’s knowledge, attitudes, beliefs, behavior resulting
from media use
Entertainment effects → Small to moderate media effects in large and heterogeneous groups
Mediated entertainment → effective due to users’ motivated persistent involvement with its
characters, which reduces counter-arguing and facilitates persuasion
● Effects are conditional on user characteristics, not universal
● Effects can be transactional (reciprocal)
Segmentation → target groups with common feelings, thoughts, and tendencies related to their
ent. preferences based on observable differences (demographics, personality)
Users → seek sense of individuality but also to fit within groups
Target groups → users with common characteristics
Popular culture →
Cultural congruence → similarities between ent. product and audience influences whether they
will appreciate it
Cancel culture → mass media withdrawal of support to celebrities who have acted in a way to
be unacceptable
- Spiral of silence → People influence each other's willingness to express opinions
through social interaction (unpopular opinions not stated)
Cultural influences and previous ent. experiences influence attitude, opinion…
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kaivainomaa. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.45. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
49160 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now