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Advertising strategy from Patagonia $106.11
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Advertising strategy from Patagonia

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The project successfully leveraged Patagonia's dedication to sustainability to connect with environmentally conscious consumers. Through authentic storytelling, strategic partnerships, and active customer engagement, the campaign reinforced Patagonia's brand values and achieved measurable impact in...

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  • May 16, 2024
  • 19
  • 2023/2024
  • Case
  • Joaquín rodriguez
  • 9 (sobresaliente)
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ADVERTISING STRATEGY

,Introduction

Overview: Retail brand for outdoor recreational clothing
Our Decision: Well-respected brand

Target Audience: Outdoor & environmental enthusiasts

Brand Positioning: High quality gear with strong core values

, Historical Context

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