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MKTG 404 Final Exam Questions with Answers-2024 $9.98   Add to cart

Exam (elaborations)

MKTG 404 Final Exam Questions with Answers-2024

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  • MKTG 404

MKTG 404 Final Exam Questions with Answers-2024 URL stands for uniform resource locator - ️️ - true Direct traffic is defined as visitors who - ️️ - type the URL directly into their browser's address bar Ashley clicks on a link at the Adverting Age website that takes her to an article s...

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  • May 18, 2024
  • 4
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
  • MKTG 404
  • MKTG 404
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MKTG 404 Final Exam Questions with Answers-2024


URL stands for uniform resource locator - ✔️✔️- true

Direct traffic is defined as visitors who - ✔️✔️- type the URL directly into their browser's

address bar

Ashley clicks on a link at the Adverting Age website that takes her to an article she

wants to read from Adweek. This is an example of... - ✔️✔️- referral traffic

Unpaid search traffic comes when a user clicks on - ✔️✔️- an organic search result

The appropriate primary conversion metric for an e-commerce site would be... - ✔️✔️-

a purchase

A landing page is the first web page a visitor to a site sees - ✔️✔️- true

The formula for calculating conversion rate is - ✔️✔️- (total conversions/total site

visits)*100

If a landing page generates 600 conversions with 20,000 site visits, the conversion rate

is - ✔️✔️- 3%

Key performance indicators (KPI) are the metrics a website considers to be the most

important measures of success - ✔️✔️- true

For a retail website, enticing shoppers to purchase additional items or higher-priced

items would increase the average order value KPI - ✔️✔️- true

A website can gain valuable insights into the most desirable visitors by examining its

KPIs traffic source - ✔️✔️- true

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