MKTG 404 Final Exam Questions with Answers-2024
URL stands for uniform resource locator - ️️ - true
Direct traffic is defined as visitors who - ️️ - type the URL directly into their browser's
address bar
Ashley clicks on a link at the Adverting Age website that takes her to an article s...
URL stands for uniform resource locator - ✔️✔️- true
Direct traffic is defined as visitors who - ✔️✔️- type the URL directly into their browser's
address bar
Ashley clicks on a link at the Adverting Age website that takes her to an article she
wants to read from Adweek. This is an example of... - ✔️✔️- referral traffic
Unpaid search traffic comes when a user clicks on - ✔️✔️- an organic search result
The appropriate primary conversion metric for an e-commerce site would be... - ✔️✔️-
a purchase
A landing page is the first web page a visitor to a site sees - ✔️✔️- true
The formula for calculating conversion rate is - ✔️✔️- (total conversions/total site
visits)*100
If a landing page generates 600 conversions with 20,000 site visits, the conversion rate
is - ✔️✔️- 3%
Key performance indicators (KPI) are the metrics a website considers to be the most
important measures of success - ✔️✔️- true
For a retail website, enticing shoppers to purchase additional items or higher-priced
items would increase the average order value KPI - ✔️✔️- true
A website can gain valuable insights into the most desirable visitors by examining its
KPIs traffic source - ✔️✔️- true
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MERCYTRISHIA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.98. You're not tied to anything after your purchase.