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Logistics summary based on the e-book of Martin Christopher Logistics and Supply Chain Management
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Summary based on the e-book and the PP's (I made the exam and passed it).
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LogisticsLogistics is all about:
- The marketing mix (price, place, promotion and product).
The right product, sold at the right price, in the right place and using the most suitable
promotion.
- Adding value.
- EXAM: PTP = Place, Product, Price!
EXAM: definition logistics:
Logistics is that part of the supply chain process that plans, implements, and controls the
efficient, effective forward and reverse flow and storage of goods, services, and related
information between the point of origin and the point of consumption in order to meet
customers’ requirements.
Book definition:
Logistics is the process of strategically managing the procurement, movement and storage of
materials, parts and finished inventory (and the related information flows) through the
organization and its marketing channels in such a way that current and future profitability
are maximized through the cost-effective fulfilment of orders.
Mission logistics management: to serve customers in the most cost-effective way.
Supply chain management is a wider concept than logistics.
Definition supply chain:
A supply chain encompasses all activities associated with the flow and transformation of
goods from the raw material stage (extraction), through to the end user, as well as the
associated information flows.
Supply chain management = information flows
Definition of book:
The management of upstream and downstream relationships with suppliers and customers
in order to deliver superior customer value at less cost to the supply chain as a whole. Thus
the focus is on the relationships in order to achieve a more profitable outcome for all parties
in the chain.
Logistics management and supply chain fit together because:
1. Systems approach: a company’s objectives can be recognized by the mutual
interdependence of the major functional area of the firm, such as marketing,
production, finance and logistics.
2. Total cost approach: cost trade-offs have to be made
Total cost approach is about the idea that all the cost components of the supply
chain, everyone wants to go for lowest price for trucking for example, nowadays you
are just wanting to be on time & with the lowest price! But not always possible
having lowest price because you also want to share profit and have outsourced and
want to be in time.
3. Thinking in added value
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