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OE44: Geïntegreerde communicatie
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Geïntegreerde communicatie project Business Studies Jaar 2 Semester 2.
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Geïntegreerde CommunicatieMayur Kitchen
Namen:
Onderwijseenheid: OE44 Geïntegreerde Communicatie
Klas: BS201
Opleiding: Business Studies
Maand en jaar: April 2019
, Geïntegreerde Communicatie
Mayur Kitchen
Namen:
Onderwijseenheid: OE44 Geïntegreerde Communicatie
Klas: BS201
Opleiding: Business Studies
Maand en jaar: April 2019
Docent: Luuk van Leeuwen
Inleverdatum: 21 april 2019
Studentnummers: 574029
621039
619541
1
, Inhoudsopgave
1. Inleiding................................................................................................................................... 3
2. Oriëntatie................................................................................................................................. 4
2.1 Organisatie............................................................................................................................ 4
2.2 Trends................................................................................................................................... 4
3. Intakegesprek......................................................................................................................... 6
3.1 Agenda.................................................................................................................................. 6
3.2 Briefing.................................................................................................................................. 6
3.3 Debriefing.............................................................................................................................. 6
4. Communicatie-analyse.......................................................................................................... 7
4.1 Context van het gesuggereerde probleem.........................................................................7
4.2 Interne communicatie.......................................................................................................... 7
4.3 Communicatiestromen.........................................................................................................9
4.4 Soorten informatie.............................................................................................................. 11
4.5 Weerstand bij veranderingen............................................................................................13
4.6 Corporate communicatie...................................................................................................15
4.7 Publieksgroepen & stakeholders......................................................................................19
4.8 Communicatiestrategie......................................................................................................20
4.9 Marketingcommunicatie.....................................................................................................24
4.10 Propositie.......................................................................................................................... 25
4.11 Met andere woorden.........................................................................................................26
5. Plan van aanpak................................................................................................................... 27
7. Methodologie........................................................................................................................ 34
8. Conclusie & Advies..............................................................................................................36
8.1 Conclusie............................................................................................................................ 36
8.2 Advies.................................................................................................................................. 37
Bibliografie................................................................................................................................ 39
Bijlage....................................................................................................................................... 40
Bijlage l: PowerPoint................................................................................................................40
Bijlage ll: Planning................................................................................................................... 42
2
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