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FAM1001F - Globalization notes

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This is a comprehensive and detailed note on globalization for Fam1001f. Quality stuff!! U'll need it!!

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  • May 20, 2024
  • 2
  • 2021/2022
  • Class notes
  • Prof. walton
  • All classes
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Globalisation

“... an international community influenced by technological development and economic,
political and military interests. It is characterised by a worldwide increase in interdependence,
interactivity, interconnectedness, and the virtually instantaneous exchange of information.
Globalisation may lead to the homogenisation of world cultures, or to hybridisation and
multiculturalism.”

Two opposing views:
 Utopian view:
o Global village
o Marshall McLuhan
 Dystopian view:
o Cultural imperialism – imperial domination of the world maintained partly
through the distribution of cultural products.
o Herbert Schiller

Utopian view:
 Communication technology makes world smaller: overcome geographical obstacles
using digital networks.
 There is access to public space; there is democracy, education, equality, and there are
more opportunities to build communities.
 New “imagined communities” beyond the nation state: imagined commonalities
between subjects who may have never met.

“The medium is the message”:
 McLuhan can be seen as a technological determinist: technology shapes society, and
not vice versa.
 Technology that is used for communication structures our engagement with and
perception of the world.
 What about our agency, ability, or need to instigate social change?

Dystopian view:
 Cultural diversity is threatened by the fact that the field is dominated by transnational
media corporations that flood local media with products from the northern
hemisphere.
 This is linked to colonial capitalism – Africa produces what it does not consume and
consumes what it does not produce.
 Western culture prevails.

Is globalisation new?
 No
 Migrations, conquests, and exchanges are key features in our history.
 For example, colonial expansion and the diaspora created by the slave trade.
 Corporate globalisation is the key problem.

Apartheid:
 A system of neo-colonial racial oppression.
 Create cheap labour pool to create class privilege for the white minority.

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