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AQA Psychology: Social Influence June 2024 Exam Question with Answers
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AQA Psychology: Social Influence June 2024 Exam Question with Answers
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AQA Psychology: Social InfluenceJune 2024 Exam
Question with Answers
Name and define the 3 types of Confomity - Answer>>
COMPLIANCE - change behaviour to fit in, don't agree in private
but go along in public - last as long as group is present - linked to
Normative social influence
IDENTIFICATION - adjust because membership is desirable,
conforming to behaviour of role model - private and public
acceptance - temporary
INTERNALISATION - change in public and private views - most
permanent form as it can continue without presence of group -
linked to Informational social influencde
Outline how Asch studied conformity - Answer>> 123 male
students told they were taking part in visual perception task. Lab
setting. 6 confederate and 1 real participant sitting second to last.
Confederate gave wrong answer on critical trials
What did Asch find in his study of conformity? - Answer>> On
37% of critical trials the participant also gave the wrong answer -
compared to error rare in 0.7% in control
Majority who gave wrong answer indicated they didn't want to
stand out
Majority can influence minority even in unambiguous situations
Strength of Asch's study of conformity - Answer>> Lab study
means high control of variables - number of participants and
where they sat... show cause and effect and be confident that IV
influenced the DV
, 4 weaknesses of Asch's study of conformity - Answer>> 1) Lab
study means low ecological validity - task was artificial and not
like every day conformity... not generalised to conformity in real
like. Only assessed conformity in strangers, been found even
greater among friends
2) Biased sample - male... lacks population validity and may not
represent conformity in females
3) Lacks historical validity - 1950's America was more conformist -
Perrin and Spencer = replication using engineering students in
UK and found 1/396 trials did a student conform - cultural change
and people are possibly less conformist today... not reflective of
conformity in today's society and Asch's study is a child of its time
4) Ethical issues - didn't provide fully informed consent and misled
about key aspects of procedures and place in difficult and
embarrassing position... psychological harm
3 variables affecting conformity and research support -
Answer>> UNANIMITY - conformity rates increase when
majority influence is unanimous - ASCH - one confederate who
went against others - dropped from 37% to 5.5%. If rebel went
against others and real answer still dropped to 9%
TASK DIFFICULTY - greater conformity rates when task difficulty
increases as right answer is less obvious so look for guidance -
ASCH - increased task difficulty but making comparison lines
close in length and found more likely to conform to wrong answer
GROUP SIZE - conformity rates increase as size of group
increases up to a point - ASCH - altered group size by having
different numbers of confederates - 3 conformity increased but
addition of further confederates made little difference
Normative social influence as an EXPLANATION for conformity +
evaluation - Answer>> based on desire to be liked, acceptance
and belonging to a group - rewarding and have the power to
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