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Class notes

Pdf version of the book latest edition

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Contains all chapter 1 to 15

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  • May 21, 2024
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  • 2023/2024
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GLOBAL
EDITION


Integrated Advertising,
Promotion, and
Marketing Communications
NINTH EDITION




Kenneth E. Clow
Donald Baack




10/06/21 2:06

, Integrated Advertising,
Promotion, and Marketing
Communications




A01_CLOW1217_09_GE_FM.indd 1 10/06/2021 1

, This page is intentionally left blank




A01_CLOW1217_09_GE_FM.indd 2 10/06/2021 1

, Integrated Advertising,
Promotion, and Marketing
Communications
N i nth E d i ti o n

G l o b al E d i ti o n




Kenneth E. Clow
University of Louisiana at Monroe



Donald Baack
Pittsburg State University




Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong
Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan




A01_CLOW1217_09_GE_FM.indd 3 10/06/2021 1

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