Unit 5 - Marketing Travel and Tourism Products and Services
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Marketing P5 P6 M4
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Unit 5 - Marketing Travel and Tourism Products and Services
Institution
PEARSON (PEARSON)
in this assignment I was required to create a promotional campaign plan for a local business opening I had created a pet friendly café. this is a part of the travel and tourism marketing unit and covers grades P5 P6 M4
Unit 5 - Marketing Travel and Tourism Products and Services
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Promotional campaign plan
Company name: Legacy pawfé
Campaign objectives:
The objectives of legacy pawfé are to build brand awareness, target new customers, increase profit.
Legacy pawfé is a new business and a part of its main objectives is to build brand awareness to get
the name out there and get the company known in order to start earning a profit which links to the
2nd objective on increasing profit once the business has started up the objective is to increase its
income and start earning money to expand the business, the campaign will help me as a business
gain more customers and by doing a promotional campaign I have the ability to filter what kind of
customers I want to see in my café this is done by using promotional techniques specific to eg. Their
age.
Target audience:
My target audience are going to be dog walkers and pet owners as my business is pet friendly and is
opening specifically for this reason, after my primary research I can tell that there are a lot of pet
friendly places in Belfast but there isn’t any in Newtownabbey my thought are that the local people
of Newtownabbey will enjoy a small local business which accommodates the needs of pets and their
humans, the idea is that anyone who walks the hazel bank beach will step in to our legacy pawfe for
a snack, breakfast or lunch.
Promoting time:
The legacy café is opening in June just in time for summer when all the dog walkers really start to
take longer and more often walks also children finishing school will also be seen more often then,
the campaign will start in February to give enough time for everyone to get a chance to know of the
café opening there is a 5 month gap between the start of the campaign and the opening of the café
this gives just enough time to keep the audience intrigued on what the café is and doesn’t leave
them waiting a long time, in this time I will be leaving leaflets around homes as this is one of the
most effective ways to promote as the customers will see the advert in the comfort of their own
home and an keep the brochure to know when exactly the café is opening.
Budget considerations:
The budget for this campaign is £100 it is a realistic price as the ,methods I am going to use are going
to be cheap and/or free, working with vista print I have designed flyers which I will give out to the
local homes it is costing me £69.14 for 5000 copies which I feel is enough, the other part f the
campaign will be done online and this is going to be free I will create a business page where I will
create free advertising for my business this will help me reach the younger audience with pets as
they use social media more often. i will run a competition online for £30 voucher which will lave me
within my budget.
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