TheTradeDesk: Audience Activation Correctly Answered Questions| UpToDate | Already Graded A+

A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions : D 2 | P a g e When budgets are large, you should focus on more granular targeting with your campaign. True False : False All data is created equal. True False : False "Data exhaust" refers to data generated as trails or information byproducts that are created by all digital activities. True False : True You must keep testing and optimizing your data throughout a campaign to see the greatest results. True False : Tru