MKTG 3701- Final Exam Study Guide || with Complete Solutions.
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Course
MKTG 3701
Institution
MKTG 3701
All of the following are characteristics of a good objective EXCEPT?
Select one:
a. profitable Correct
b. realistic
c. measurable
d. time specific
e. consistent correct answers A
Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that ru...
MKTG 3701- Final Exam Study Guide || with Complete Solutions.
All of the following are characteristics of a good objective EXCEPT?
Select one:
a. profitable Correct
b. realistic
c. measurable
d. time specific
e. consistent correct answers A
Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new vending machines are concerned that entertaining technology is being used to market sugary products. In terms of a SWOT analysis, this concern would be an example of?
Select one:
a. weakness
b. strength c. advantage
d. opportunity
e. threat correct answers E
In order to expand its sales into the U.S. market, BRL, an Australia based winemaker, agreed to a
merger with a U.S.based wine distribution company. According to Ansoff strategic opportunity matrix, BRL would be implementing a ____ strategy?
Select one:
a. diversification
b. market development
c. product development
d. divestment
e. product penetration Incorrect correct answers B
Market penetration occurs when?
Select one:
a. a supermarket adds a new store
b. a U.S.based company begins to sell its products in China c. Motown records sells DVDs to Walmart
d. Yoplait sends yogurt coupons to its existing customers
e. 3M distributes Breathe Right nasal strips in Europe correct answers D
Pure Digital Technologies created the Flip, a digital camera priced around 150 dollars. It filled a gap between expensive digital cameras and webcams. The Flip plugs straight into a computer, and the video can easily be viewed and shared instantly. Creating a new product for a new market is called? Select one:
a. divestment
b. segment development
c. target marketing
d. diversification Correct
e. directed growth correct answers D
The ____ answers the question, What business are we in, and where are we going?
Select one:
a. mission statement Correct
b. financial statement
c. situation analysis
d. market strategy
e. strategic plan correct answers A
The company that manufactures Molson beer, which is typically consumed by males, launched an alcoholic lemonade beverage to attract more females. This launch of a new product to attract a
new market for Molson products is an illustration of a _____ strategy?
Select one:
a. market development Incorrect
b. market penetration
c. product penetration
d. product development
e. diversification correct answers E
The marketing of new organic cotton tee shirts for Life is good existing customers would be an example of a _____ strategy?
Select one:
a. market development Incorrect
b. product development
c. market penetration
d. product penetration
e. diversification correct answers B
The SWOT acronym refers to a company analysis of its?
Select one:
a. sales, width of product mix, observations, and technology
b. situations, wealth, organizational strengths, and target markets
c. strengths, weaknesses, opportunities, and threats Correct
d. service levels, willingness to spend, organizational culture, and total revenues
e. strategies, willingness to change, objectives, and trends correct answers C
With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County Medical Center decided to cash in on one of the most consistently profitable services, delivering babies. It initiated a three year project to build a 55 million dollar state of the art women center with 18 labor and delivery suites. When the hospital decided to commit its resources to obstetrics, it was engaging in?
Select one:
a. benchmarking
b. alternative problem solving
c. strategic planning Correct
d. portfolio evaluation
e. tactical control correct answers C
Applied research?
Select one:
a. is primarily conducted to broaden knowledge base.
b. is primarily aimed at developing new or improved products.
c. is also known as pure research.
d. primarily involves compiling and analyzing sales strategies of competitors. Incorrect
e. not very popular in the United States. correct answers B
Component lifestyles are?
Select one:
a. making consumers non-discriminating and less demanding.
b. creating demand for products that meet diverse needs.
c. reducing the complexity of buyer behavior.
d. increasing the demand for low-priced mediocre products.
e. a mode of living identified by activities and interests. Incorrect correct answers B
Gen Xers?
Select one:
a. spend the least on housing than any other cohort.
b. control seventy percent of America's net worth.
c. are aged between twelve and eighteen years.
d. spend more on food than any other cohort.
e. they are children of baby boomers. Incorrect correct answers D
Individuals born between 1965 and 1978 form a group called?
Select one:
a. tweens.
b. Generation X.
c. baby boomers.
d. Millennials.
e. Generation Y. correct answers B
Jessica is 29 years old and spends more time on Facebook than reading magazines. Despite her inclination toward social networking sites, she continues to listen to the radio or read magazines at times. Jessica is most likely to be a?
Select one:
a. tween. b. Millenial.
c. Gen Zer.
d. baby boomer.
e. Gen Xer. correct answers B
Millenials?
Select one:
a. are now more in number than baby boomers.
b. spend the most on food than any other cohort.
c. have been least affected by the Great Recession.
d. are less familiar with technology and social media than any other group.
e. have the highest purchasing power. correct answers A
Which of the following basic values strongly influenced attitudes in the United States first 200 years?
Select one:
a. Structural mobility
b. Self-sufficiency Correct
c. Nonconformity
d. Self-dealing
e. Collectivism correct answers B
Which of the following is an example of demographic information?
Select one:
a. An individual's level of intelligence
b. An individual's moral values
c. An individual's hobbies
d. An individual's age Correct
e. An individual's lifestyle correct answers D
Which of the following statements is true in the context of ethnic markets in the United States?
Select one:
a. Asian American buying power has decreased significantly.
b. African American buyers are on average older than all other ethnic groups.
c. More than half of Hispanic Americans are of Mexican descent.
d. Asian Americans have the lowest education levels among all other ethnic groups.
e. Most communities exhibit multiculturalism. Incorrect correct answers C
Which of the following statements is true of baby boomers?
Select one:
a. They are postponing retirement to pay debts.
b. They spend less than any other population group
c. They have minimal health care expenses.
d. They are affected by the Great Recession than any other cohort.
e. They were born between 1940 and 1960. correct answers A
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