Essay
Unit 31 - Characteristics of niche and mass fashion retailers
- Course
- Institution
Characteristics of niche and mass fashion retailers Primark and Philipp Plain P2 P3 P4
[Show more]
Seller
Followevilboy97
Reviews received
Content preview
Characteristics of niche fashion retailerNiche fashion retailer is a specialized store targeted at a particular group of people
or specific target market. Niche fashion retailers are usually stores, offering only one
kind of clothes or shoes. Niche fashion retailers very often are selling luxury clothes
and usually they are unique and made by hand, designed from specific designer or
designed especially for person. Niche fashion retailers are more in touch with their
customers, they have specific relationship, because how I said those stores usually
provide unique products, but also those stores can be easily influenced by their
customers, because the product which this retailer offer is not for everybody, in the
fashion industry, the problem is mainly in the price. Not everybody can afford to buy
those products. But that is only in the fashion industry, for example I can say store
for professional skateboards. There are not many people who going to buy
skateboard but professional skateboard even less. But the problem of that there are
not many people who going to buy professional skateboard is not in the price, it is in
that, not everyone can ride a skateboard.
Characteristics of mass fashion retailer
Mass fashion retailer is a store which is not specialized in small group of people or
specific target market. Mass fashion retailers are made for all types of people. Mass
fashion retailers have a target market, but are much larger, than the niche retailer.
They are not influenced by customers much as niche retailers. Mass retailers have
large product range, they do not sell only one type of products, they offer wide range
of product. Mass fashion retailers can sell clothes in their shops but also they can
sell toys, beauty and home stuff.
Differences
The difference between niche and mass fashion retailers is large. Niche fashion
retailers usually set the fashion trend, they sell their product to celebrities and rich
people who wear them, advertise them to people who want to imitate the celebrities.
The mass fashion retailers which are usually targeting people from the low and
middle class of people have to fill their stores with cheaper versions of the products
which niche retailers offer. Another difference is that mass fashion retailers are not
as much influenced by customers as niche fashion retailers, because the target
market of mass retailers are much larger and if group of people decide to not shop in
the mass retailer anymore they have many other groups which going to keep shop in
there. But if niche fashion retailer lost some of its customers is going to affect them
really bad because usually niche retailers are not very busy stores and they do not
have as many customers as mass retailer.
Examples
Philipp Plain is a niche fashion retailer who offers designer clothing. Philipp Plain
target market is primarily aimed the biggest celebrities, mainly musicians. Philipp
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller evilboy97. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.57. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now