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PGA 3.0 - Level 1 Facility Management test exam with 100% verified answers
PGA 3.0 - Level 1 Facility Management test exam with 100% verified answers
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PGA 3.0 - Level 1 Facility Management 1. Who should provide direction for creating the business plan at a golf operation?: golf operation stakeholders 2. What are the five phases (in order from first to fifth) of the PGA Business Planning Model?: Define the business; assess the current state of the business; develop goals, objectives, and strategies; develop financial forecasts and budgets; monitor performance 3. What is the usual business destination for long -range planning?: 3-5 years 4. What is the most significant benefit of strategic business planning?: Provides long -term vision and destination 5. You are in the process of completing a business plan for the golf shop. Initial forecasts of sales, expenses, and profit have been made. Past data has been analyzed and important inside and outside factors have been identified. What is the next step to be taken towards completing the plan?: Make assumptions about how inside and outside factors will affect the business 6. A golf professional is purchasing a golf course. The business plan he presented to his banker included his history of successfully operating similar facilities, budget projections for the first five years under his management, and objectives and strategies for reaching his goals. The banker reje cted his loan application because of missing information. What important element is missing from the business plan?: Proposed mission statement 7. What time frame would be the least effective for monitoring the progress and performance of a business plan?: Annually 8. The process for developing a business plan stars before you establish the goals you would like to achieve for the shop's coming year.: True 9. A well thought out business plan will typically focus on achieving financial goals.: False 10. Staff should be in volved in effective business planning to create a sense of ownership.: True 11. Assessing the current state of the business is the most significant advantage of strategic business planning.: False 12. According to the Business Planning Model, a business plan shoul d build on and refine the operational plan.: False 13. Proactive planning is one of the anticipated outcomes of strategic business planning?: True 14. Clarification of job responsibilities is one of the added values provided by the strategic planning process?: False . 15. Business goals are typically developed in the Defining the Business phase of the business planning process.: False 16 Typically, a written set of core values is developed in the Defining the Business phase of the business planning process.: True 17. Helpin g establish a starting point for goals, objectives, and related strategies is an appropriate use of the SWOT analysis.: True 18. Financial forecasts should be based on historical data derived from a linear trend analysis.: False 19. Which statement below is a stat ement to avoid when developing an effective mission statement?: A restatement of the facility description 20. Revising a mission statement for a facility is an indication of what?: A sign that the business changed in response to internal factors and external market conditions 21. Marketing is a subset of promotion.: True 22. Which of the following is not one of the five "P's" of marketing?: publicity 23. Which type of Moment of Truth is buil ding a brand at a facility?: interactive and non -interactive 24. What is an example of indirect competition to an 18 -hole daily fee facility?: Jet-ski rental 25. selling yourself, selling the facility, and selling the game of golf are the three principal layers of what type of marketing?: internal focus 26. Which type of marketing strategy includes letters to the editor, television appearances, speaking engagements, and special needs programs?: public relations/publicity 27. Knowledge of competition is an important startin g point for putting togeth - er a marketing plan.: True 28. What is an Attraction Program at a facility?: free, short teaching, demonstration, or informational clinic 29. A way to gauge the success of a promotional effort is to perform a cost/benefit analysis.: True 30. What is a method that professionals can use to directly communicate with potential and existing customers?: social networking sites 31. To measure the success of efforts designed to raise revenues, a facility can track increases in dollar sales and number of purchases and compare them against those of the same period the previous year.: True . 32. What is a good question to ask when evaluating a promotional event?: was the right audience targeted 33. Promotional efforts don't need to be planned well in advance, you can make them up on the fly.: False 34. Which of the following is NOT an example of an objective of a promotional campaign.: the competition is doing it 35 The two common methods for determining a promotional budget are: 1) establishing a dollar amount as a percentage of revenues and 2) building a budget based on established business objectives.: True 36. One advantage that beginner players gain from forming frie ndships during the learning process is they are more likely to take up different hobbies with their new friends.: False 37. Why must a particular facility's clientele and needs be examined in order to effectively manage play?: Customer expectations 38. It is illeg al for courses that receive any public funds to require a dress code.: False 39. How can a facility elevate the on -course experience of all players when beginners are part of the play mix?: grouping newer players with more experienced players 40. When are private facilities exempt from the accommodation requirements of the Americans with Disabilities Act?: if they allow public play 41. What is an example of facility functions that need written safety procedures to insure uniform actions of staff?: Safety procedures 42. How should the Head Golf Professional respond to threatening weather? - : stop play and evacuate the golf course 43. Under what law are golf facilities required to provide all people with goods and services on an equal basis?: Title III of the federal Americans wi th Disabilities Act (ADA) 44. Which tee time starting system can reliably prevent players from monopolizing the best tee times?: Lottery System 45. Which tee time starting system compensates well for no -shows?: walk on and play policy 46. What is a major advantage of an internal online reservations system?: - Keep all reservations in house (DOUBLE CHECK) 47. "How far in advance reservations can be made", is an example of one of the questions a facility should ask itself when determining Tee Time Reservation Policies: TrueThe benefits of buying summaries with Stuvia:
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