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DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May 2024
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DPR3702 PORTFOLIOSemester 1 2024 - DUE
24 May 2024
[Company address]
,DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May
2024
The objective of the assignment South Africa is holding national and
provincial elections on 29 May 2024. Every election's success depends on
several factors, including an accessible, open, non-violent political atmosphere
for political parties to campaign to persuade voters to vote for them.
Campaigning organisations, according to Tench and Yeomans (2009:561), can
be defined as “groups of people who share a common interest or concern and
have come together to do something about it – whether to march, raise funds,
change public policy, prevent something from happening”. Political parties
fall within the category of campaigning organisations and engage in public
relations activities to persuade voters to vote for them. As a PR strategist, you
have been approached by the new political party that wishes to participate in
the 2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations
using your knowledge from this module and other modules.
SECTION A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks]
1: Theme of the election campaign, vision and mission statements
1.1 Theme of the campaign (You can choose from any of the existing new
political parties in South Africa which did not participate in the 2019 General
Elections.) [4 marks]
1.2 Vision of the campaign (Use the party’s vision to develop the election
campaign vision.) [4 marks]
1.3 Mission of the campaign (Use the political party’s mission to develop your
own election campaign mission statement.) [2 marks]
Public Relations Strategic Plan for a New Political Party in the 2024 South
African Elections
Section A: Public Relations Strategic Plan
1. Theme of the Election Campaign, Vision, and Mission Statements
1.1 Theme of the Campaign [4 marks]
, Choosing from the new political parties in South Africa that did not participate in
the 2019 General Elections, let's consider the "New Dawn Party (NDP)." The
theme for the NDP's 2024 election campaign will be "Renewing Hope, Building
the Future."
Rationale:
• Renewing Hope: Emphasizes a fresh start and restoration of faith in the
political system.
• Building the Future: Focuses on long-term, sustainable development and
progress.
1.2 Vision of the Campaign [4 marks]
The NDP’s vision is centered around creating a just, inclusive, and prosperous
South Africa. Thus, the election campaign vision is:
"To create a South Africa where every citizen enjoys equal opportunities,
economic prosperity, and a voice in governance."
1.3 Mission of the Campaign [2 marks]
Drawing from the NDP’s mission to foster inclusivity, transparency, and
development, the campaign mission statement will be:
"To engage and mobilize South Africans towards a participative democracy,
ensuring transparent governance, economic empowerment, and social equity
for all."
Detailed Strategic Plan
2. Situational Analysis [10 marks]
Conduct a thorough situational analysis including PESTLE (Political, Economic,
Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses,
Opportunities, Threats) analyses to understand the current landscape and identify
key factors influencing the election environment.
3. Objectives of the Campaign [10 marks]
Define clear, measurable objectives, such as:
• Increase party membership by 20% within the first six months.
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