100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May 2024 $3.42   Add to cart

Exam (elaborations)

DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May 2024

 3 views  0 purchase
  • Course
  • Institution

DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May 2024 QUESTIONS WITH ANSWERS

Preview 3 out of 23  pages

  • May 23, 2024
  • 23
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
avatar-seller
+254792947610



DPR3702
PORTFOLIO
Semester 1 2024 -
DUE 24 May 2024
QUESTIONS WITH DETAILED ANSWERS

,DPR3702 PORTFOLIO Semester 1 2024 - DUE 24 May
2024

The objective of the assignment South Africa is holding national and
provincial elections on 29 May 2024. Every election's success depends on
several factors, including an accessible, open, non-violent political atmosphere
for political parties to campaign to persuade voters to vote for them.
Campaigning organisations, according to Tench and Yeomans (2009:561), can
be defined as “groups of people who share a common interest or concern and
have come together to do something about it – whether to march, raise funds,
change public policy, prevent something from happening”. Political parties
fall within the category of campaigning organisations and engage in public
relations activities to persuade voters to vote for them. As a PR strategist, you
have been approached by the new political party that wishes to participate in
the 2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations
using your knowledge from this module and other modules.
SECTION A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks]
1: Theme of the election campaign, vision and mission statements
1.1 Theme of the campaign (You can choose from any of the existing new
political parties in South Africa which did not participate in the 2019 General
Elections.) [4 marks]
1.2 Vision of the campaign (Use the party’s vision to develop the election
campaign vision.) [4 marks]
1.3 Mission of the campaign (Use the political party’s mission to develop your
own election campaign mission statement.) [2 marks]
Public Relations Strategic Plan for a New Political Party in the 2024 South
African Elections
Section A: Public Relations Strategic Plan
1. Theme of the Election Campaign, Vision, and Mission Statements
1.1 Theme of the Campaign [4 marks]

, Choosing from the new political parties in South Africa that did not participate in
the 2019 General Elections, let's consider the "New Dawn Party (NDP)." The
theme for the NDP's 2024 election campaign will be "Renewing Hope, Building
the Future."
Rationale:
• Renewing Hope: Emphasizes a fresh start and restoration of faith in the
political system.
• Building the Future: Focuses on long-term, sustainable development and
progress.
1.2 Vision of the Campaign [4 marks]
The NDP’s vision is centered around creating a just, inclusive, and prosperous
South Africa. Thus, the election campaign vision is:
"To create a South Africa where every citizen enjoys equal opportunities,
economic prosperity, and a voice in governance."
1.3 Mission of the Campaign [2 marks]
Drawing from the NDP’s mission to foster inclusivity, transparency, and
development, the campaign mission statement will be:
"To engage and mobilize South Africans towards a participative democracy,
ensuring transparent governance, economic empowerment, and social equity
for all."


Detailed Strategic Plan
2. Situational Analysis [10 marks]
Conduct a thorough situational analysis including PESTLE (Political, Economic,
Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses,
Opportunities, Threats) analyses to understand the current landscape and identify
key factors influencing the election environment.
3. Objectives of the Campaign [10 marks]
Define clear, measurable objectives, such as:
• Increase party membership by 20% within the first six months.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller pablitoh11. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.42. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62555 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.42
  • (0)
  Add to cart